Creative Strategist (DTC E-commerce)
Job Description
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About the Role
We are looking for a data-driven Creative Strategist with experience creating high-performing paid social concepts for DTC e-commerce brands.
You will turn customer insights, market research, and performance data into compelling advertising concepts that drive customer acquisition and subscription growth.
Key Responsibilities
- Develop creative strategies for Meta, TikTok, and other paid social channels.
- Research customers, competitors, trends, pain points, and buying motivations.
- Create concepts, hooks, messaging angles, scripts, and storyboards.
- Prepare clear briefs for video editors, designers, and UGC creators.
- Build and manage structured creative testing plans.
- Analyze metrics such as CTR, CPA, CVR, ROAS, and video retention.
- Identify winning ads and develop new iterations to scale performance.
- Collaborate with media buyers and the creative production team.
- Organize creative tests, results, and key learnings.
- Ensure messaging follows brand and advertising guidelines.
Requirements
- Proven experience as a Creative Strategist for DTC e-commerce brands.
- Strong knowledge of direct-response advertising and performance creative.
- Experience developing paid social creatives for Meta and TikTok.
- Ability to turn research and performance data into actionable concepts.
- Experience writing hooks, scripts, ad copy, and creative briefs.
- Understanding of UGC, testimonials, problem-solution ads, product demonstrations, and educational formats.
- Knowledge of e-commerce funnels and customer acquisition.
- Strong analytical, communication, and organizational skills.
- Portfolio or examples of ads that generated measurable results.
Nice to Have
- Experience in women’s health, wellness, supplements, beauty, or personal care.
- Experience with Shopify and subscription-based brands.
- Familiarity with creative research and analytics tools.
- Understanding of health and wellness advertising compliance.
Benefits
- Competitive salary (USD)
- Work From Home
- Flexible hours
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Paired
View Company ProfilePaired is a specialized recruitment agency that connects US-based businesses with elite overseas talent. The company's primary mission is to help businesses seamlessly scale their workforce while reducing payroll costs by up to 80% through global hiring. Operating across diverse sectors—including creative, SaaS, healthcare, real estate, e-commerce, and accounting—Paired manages the entire hiring lifecycle. They utilize localized recruitment experts, rigorous vetting processes (filtering out 99.7% of applicants), and comprehensive skill assessments to present businesses with the top 0.2% of global candidates. Unlike traditional staffing agencies, Paired facilitates direct hires without charging ongoing payroll markups or management fees.
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