Counsel II, Advertising and Claims Counsel

Ro is a direct-to-patient healthcare company dedicated to helping patients achieve their health goals through nationwide telehealth, labs, and pharmacy services. Ro’s vertically integrated platform ensures a seamless healthcare experience from diagnosis to medication delivery and ongoing care. Since 2017, Ro has served millions of patients across nearly every county in the United States, including 99% of primary care deserts.

Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents, earning over 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, Ro ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.

What You’ll Do:

• Serve as an internal subject matter expert on FTC and FDA advertising and marketing issues as they pertain to health products.
• Review and advise on product claims and claim substantiation, including scientific studies, clinical data, consumer perception research, product testing, and other supporting evidence to assess the level of support required for proposed claims and evaluate regulatory and legal risk.
• Sit on Ro’s collaborative medical-legal-regulatory-marketing review team to support advertising review.
• Assess the legal and regulatory risk associated with proposed claims and recommend appropriate revisions, qualifications, or additional substantiation.
• Collaborate with cross-functional teams to support new strategic initiatives and advertising campaigns.
• Stay abreast of developments in FDA and FTC regulations, state laws, and industry trends in advertising, and monitor enforcement actions and relevant litigation.
• Maintain documentation of claim reviews, supporting evidence, and substantiation assessments.

What You’ll Bring to the Team:

• A Juris Doctor (JD) from an accredited law school.
• Active membership in good standing of a state bar association.
• 5+ years of experience advising on product claims and claim substantiation of FDA- or FTC-regulated products.
• Demonstrated experience evaluating scientific and clinical evidence to substantiate advertising claims, including assessing study design, endpoints, statistical findings, and the extent to which evidence supports proposed consumer-facing claims.
• Strong knowledge of FTC advertising substantiation standards, including express and implied claims, competent and reliable scientific evidence, comparative advertising, misleading net impression, influencer advertising, and pricing laws.
• Familiarity with FTC enforcement actions, Lanham Act challenges, consumer false advertising litigation, and NAD proceedings.
• Exceptional analytical, research, and writing skills.
• Strong communication and interpersonal skills, with the ability to build relationships across all levels of the organization.
• A business-oriented mindset with the ability to translate legal advice into practical solutions.
• Adaptable and able to thrive in a fast-paced, dynamic environment.
• Self-starter with the ability to manage multiple projects simultaneously and meet deadlines.
• Passion for the telehealth industry and a desire to make a meaningful impact.