Content, Social Media & SEO Specialist (Senior) - Stranger Soccer UAE

We are the UAE's leading pickup football community platform, running weekly games across Dubai, Abu Dhabi, Sharjah, and Ajman. Over 30,000 app downloads, 60+ games weekly, and a growing community of players. We're expanding rapidly and building the content and marketing engine that will define our next phase of growth.

The Role

This is a senior individual contributor role owning the full content, social media, and SEO function for Stranger Soccer UAE. You will take over an existing content operation (Instagram, video editing, community management) and expand it to include TikTok, Google SEO, and blog content. You'll work with a UAE-based videographer who shoots on-the-ground footage; you handle everything downstream — editing, design, captions, posting, community engagement, SEO, and analytics. This is a role for someone who can operate independently, think strategically about brand and growth, and produce high-volume quality content week after week.

Responsibilities

Content Production (~40% of time)

• Video editing: produce short-form video content (Reels, TikToks, Stories, match highlights, promotional content) using CapCut Pro, Descript, or equivalent
• Graphic design: create game announcements, event promos, sponsor content, and player-focused graphics using Canva Pro and AI-assisted tools
• Copywriting: write post captions, community messages, event descriptions, and marketing copy in a consistent brand voice (AI-assisted via Claude/ChatGPT is fine — human editorial judgment required)
• Coordinate with UAE videographer: provide weekly shot briefs, review raw footage, provide feedback, ensure quality standards

Social Media Management (~25% of time)

• Instagram ownership: full management of the Stranger Soccer UAE Instagram account (feed, Reels, Stories, Highlights)
• TikTok ownership: build our TikTok presence from current state to significant follower growth. Native TikTok content (not cross-posted Instagram), trend-driven, hook-first, minimum 4-5 posts per week
• Facebook: maintain presence, cross-post where relevant
• Content scheduling: manage weekly and monthly content calendar aligned with our games and marketing activations. Ensure Sunday content is pre-scheduled before your day off
• Community management: respond to DMs, comments, and player queries with brand consistency and warmth
• Analytics and reporting: monthly performance report covering follower growth, engagement rate, reach, saves, and content-driven bookings

Google SEO (~25% of time)

• Own our organic search performance for high-intent UAE football keywords: "pickup football Dubai", "5-a-side Abu Dhabi", "football pitches Dubai", "join football game UAE", etc.
• Keyword research and strategy: using Ahrefs, SEMrush, Google Search Console
• On-page SEO: optimize our website pages for target keywords (titles, meta descriptions, headings, internal linking, schema markup)
• Content-for-SEO: produce 2-4 SEO-optimized blog articles per month targeting UAE-specific football search intent (each 800-1,500 words, keyword-optimized, targeted at ranking)
• Google Business Profile: manage and optimize our GBP presence, post weekly updates, drive review generation, respond to Q&A
• Backlink building: identify partnership and outreach opportunities to build local domain authority
• Monthly SEO report: track keyword rankings, organic traffic, top-performing content

Strategy and Growth (~10% of time)

• Content calendar planning: monthly and weekly content plans built around our game schedule, campaigns, and community events
• Campaign execution: plan and execute content around key moments (Ramadan football, National Day, Dubai Fitness Challenge 30x30, holiday activations, new venue launches, unlimited pass launch)
• Competitor monitoring: track what competitors (CeleBreak and others) are doing across social and SEO — flag threats and opportunities
• Player storytelling: identify community stories worth telling (long-tenure players, milestones, personal journeys) and produce content around them

Requirements

• 3+ years in a social media or content role, ideally for a sports, fitness, hospitality, or community brand
• 2+ years hands-on SEO experience — proven track record ranking content on Google, keyword research, on-page optimization, content strategy
• Proven portfolio of short-form video (Reels, TikToks) with measurable results
• Proven graphic design work using Canva Pro or Adobe Suite
• Working knowledge of SEO tools: Ahrefs, SEMrush, Google Search Console, Google Analytics
• Fluent English, strong written communication, warm-yet-professional brand voice
• Ability to work independently across UAE and PH time zones during the required working hours
• Experience with a community-driven, subscription, or membership-model brand a PLUS
• Personal interest in football or team sports a BIG PLUS
• Familiarity with the UAE market, expat culture, or MENA region a PLUS
• Experience with Google Ads or paid social a PLUS
• Basic Arabic a PLUS

What Success Looks Like

• By end of Month 1: Fully onboarded across IG, TikTok, website; October content calendar live; baseline SEO audit complete with 90-day plan; first 5+ native TikToks posted.
• By end of Month 3: TikTok following grown by 500+; IG engagement up 15%+; 6-10 SEO blogs live; page 1 rankings for 2+ local keywords; smooth weekly rhythm with UAE videographer.
• By end of Month 6: TikTok driving real traffic; top 5 ranking for 3-5 high-intent UAE football keywords; content planned 2+ weeks in advance; blog driving measurable bookings.