Content Marketing Manager (Demand Generation) - Remote, US-Based

SentiLink, an innovative identity and risk solutions company, is building the future of identity verification in the United States. Their real-time APIs have verified hundreds of millions of identities, expanding rapidly across markets. Backed by top investors like Craft Ventures, Andreessen Horowitz, and Max Levchin, SentiLink has been recognized by TechCrunch, CNBC, Bloomberg, Forbes, and Business Insider, including being named to the Forbes Fintech 50 and a 2026 FICO Industry Vanguard Decision Award Winner. They were also the first company to go live with the eCBSV and testified before the United States House of Representatives.

SentiLink supports a variety of work styles, ranging from fully remote to in-office, with offices in major U.S. cities and India. This remote, US-based role focuses on creating a campaign content engine that drives specific audiences to act, working closely with Product and Sales to align the right assets with the right buyers.

Core Responsibilities:

• Own the execution of derivative content kits for every campaign, including landing pages, email/nurture sequences, ad copy, benchmark briefs, webinar abstracts, one-pagers, whitepapers, and LinkedIn posts.

• Partner with Demand Generation and Product Marketing to tailor campaign messaging for audience-specific copy across verticals, buyer roles, and funnel stages.

• Support event content, from pre-show outreach and registration copy to session promotion and post-event follow-up sequences.

• Manage the social editorial calendar, including cadence, queue, creative, and copy, while implementing new video strategies.

• Build and maintain the partner proof library, including case studies, reference stories, quote databases, retro one-pagers, and win narratives.

• Develop campaign video content for YouTube with a test-and-refine approach.

• Execute SEO and AEO work across demand gen properties and support the broader search program.

• Measure success against conversion metrics, engaged accounts, raised hands, and sourced pipeline.

Requirements:

• 5+ years of experience writing marketing content, with a focus on demand generation or growth-focused work.

• Proven ability to produce a full campaign kit from a single anchor asset.

• Strong writing skills for a technical B2B audience in regulated spaces like fintech, financial services, risk, payments, or security.

• Experience turning SME input into compelling copy and managing concurrent campaigns with shifting priorities.

• Preference for candidates who prioritize human voices over AI-enablement and can use AI as a support tool.

• Experience in a fast-paced, high-growth startup with deep product knowledge and creative writing for an established brand voice.

• Experience in emerging and established markets, developing messages that cut through the noise.

• Must be legally authorized to work in the United States and reside there.

• Familiarity with marketing automation tools like HubSpot, SEMRush, Canva, and WordPress.

• Background in fraud, identity, credit risk, trust and safety, or lending is preferred.