Campaign Production Specialist (Braze) at Amwell

At Amwell, we’re transforming healthcare for all—powered by technology and inspired by people. Here, your ideas don’t just matter—they drive real change, improving lives on a global scale.

We marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry’s biggest pain points and are on a mission to enable greater access to more convenient, affordable, and effective care. We do this through our technology-enabled care platform that is designed to help our clients achieve their digital care ambitions – today and in the future. We offer programs spanning the full care continuum, including urgent, acute and specialty care, behavioral health, and services for the treatment of chronic conditions such as heart and cardiometabolic diseases. Programs are powered by Amwell as well as our growing partner network.

For almost two decades, Amwell has proudly served some of the largest and most sophisticated healthcare organizations in the U.S. and worldwide. Our team is passionate about technology’s role in transforming care delivery and making it more equitable, accessible, efficient, cost-effective, and navigable for all.

Brief Overview

This role builds and sends member campaigns in Braze against approved briefs, accurately and on schedule. It is the delivery capacity of the campaign production team, and sits within the approved individual contributor team under the Manager, Campaign Production and Platform.

Work is performed under general guidance and prepared for sign-off by the Digital Marketing Manager. The role carries first-pass QA on every send, including segments where PHI is handled, so that what reaches final sign-off is already correct rather than merely complete.

Core Responsibilities

What the role owns

• Campaign build and audience segmentation in Braze against an approved brief
• First-pass QA of every send, including segments where PHI is handled, before it goes for sign-off
• Maintaining send configurations and audience setups
• Flagging brief ambiguities and data issues before build rather than after

How success is measured

• On-time build completion and first-pass QA accuracy across assigned sends (primary measurable output)
• Zero PHI and accessibility defects passed to final sign-off
• Build throughput against the production queue
• Accuracy of send configurations and audience setups

What the role does not own

• Scope boundaries are explicit so accountability is single-owned and hand-offs are clean.
• Content drafting or CMS input — Content Manager, Consumer Marketing
• The platforms themselves — Manager, Campaign Production and Platform
• Campaign strategy or priority — the account owners brief and approve
• Final QA sign-off and escalation — Digital Marketing Manager

Qualifications

• 2-3 years in email or campaign production, marketing operations, or a comparable execution role
• Working knowledge of an enterprise email or lifecycle platform; Braze experience is an advantage
• Accuracy under deadline, with a demonstrated QA habit rather than a reliance on downstream checking
• Understanding of audience segmentation and list handling
• Comfort working with regulated data and following defined handling procedures
• Willingness to raise problems early

Preferred

• Healthcare or other regulated-industry experience
• HTML and email template familiarity
• Accessibility standards for email
• Experience in a shared-capacity or ticketed production environment