Senior Product Marketing Manager

Brief Overview

As a Senior Product Marketing Manager, you will play a key role in driving commercialization of Amwell’s solutions. This role focuses on executing high-impact go-to-market initiatives, enabling enterprise sales teams, supporting strategic deals and RFP responses, and translating complex product capabilities into differentiated, outcome-driven messaging.

This role is ideal for an experienced product marketer who can operate independently, thrive in a fast-paced environment, and partner closely with Product, Sales, and Marketing leaders to deliver measurable commercial impact.

Core Responsibilities

Commercial Leadership

• Develop and refine platform positioning that differentiates solutions in the payer market
• Define go-to-market strategy including target segments, launch sequencing, and success metrics
• Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success
• Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment
• Develop thought leadership for payer market trends
• Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization.

Sales, RFP & Field Enablement

• Develop launch messaging, sales tools, and enablement materials aligned with established positioning
• Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning
• Develop executive-ready materials for strategic opportunities and client presentations
• Maintain reusable messaging frameworks that accelerate RFP response development
• Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers
• Incorporate field feedback to continuously improve sales tools and messaging
• Track and analyze launch and enablement performance to continuously improve commercialization outcomes.

Messaging & Competitive Intelligence

• Translate complex product and clinical capabilities into clear, outcome-driven messaging
• Maintain and evolve competitive battlecards and positioning guidance
• Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement

Cross-Functional Collaboration

• Partner with Product teams to understand roadmap priorities and upcoming launches
• Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning
• Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives
• Coordinate with Sales Enablement to support internal training and field readiness

Qualifications

• 8+ years of product marketing or related B2B marketing experience
• Deep fluency in healthcare IT, digital health, or payer markets
• Demonstrated experience supporting enterprise sales organizations and complex deal cycles
• Proven ability to translate technical capabilities into clear buyer value
• Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
• Strong cross-functional leadership and project management skills
• Excellent written and verbal communication skills

What Success Looks Like

• High-impact launches executed with strong field adoption
• Sales teams equipped with differentiated messaging and materials
• RFP responses supported with consistent, compelling positioning
• Employer-facing enablement materials effectively used by health plan clients
• Competitive insights regularly refreshed and actionable

Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Paid Parental Leave (Maternity and Paternity leave)
• Employee Stock Purchase Program
• Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance