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Element451
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Business Development Representative (BDR) at Element451

Element451
United StatesUnited States
Full-time
Not Disclosed
Mid-Level

Job Description

Key Skills Required

Master these to land this role

Lead GenerationCold CallingHubSpot CRMSocial SellingSales Representative

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Element451 is the fastest growing CRM Platform in the higher education vertical! We’re the only student engagement CRM provider to leverage AI, student behavior data, and advanced marketing automation to hyper-personalize and scale higher ed student recruitment and enrollment for increased engagement and admissions success.

As a Business Development Representative (BDR) at Element451, you will be responsible for driving pipeline growth by identifying, engaging, and qualifying potential customers through strategic outbound prospecting. Reporting to the BDR Manager, you will leverage metrics-driven outreach, sales technology, and structured coaching to generate high-quality leads and set up opportunities for the sales team.

This role is ideal for someone who is highly self-motivated, thrives in a goal-oriented environment, and is eager to learn and grow in a SaaS sales career.

What you’ll do:

  • Actively prospect and identify new business opportunities through outbound channels, including cold calling, email outreach, LinkedIn, and social selling.

  • Qualify and nurture leads, conducting discovery conversations to assess prospect needs, pain points, and fit for Element451’s solutions.

  • Schedule and book qualified meetings for the sales team, clearly articulating value propositions and overcoming objections.

  • Track and analyze key performance metrics (outreach volume, response rates, conversion rates, meetings booked) to improve effectiveness.

  • Leverage data-driven prospecting strategies, applying outbound frameworks and modern sales methodologies to drive engagement.

  • Maintain accurate records and track performance in HubSpot CRM, ensuring visibility into pipeline activity and conversion rates.

  • Collaborate with Marketing and Sales to refine lead generation tactics and improve overall pipeline efficiency.

  • Continuously learn and adapt, taking advantage of sales coaching, training, and feedback to refine skills and increase performance.

What You’ll Bring:

  • 1+ year of experience in a BDR role, with a track record of exceeding lead generation and meeting-setting targets.

  • Self-motivated and driven to succeed, with a strong work ethic and a willingness to go above and beyond to achieve goals.

  • A metrics-focused mindset, with experience tracking and improving key sales KPIs.

  • Strong verbal and written communication skills, with the ability to craft compelling outreach messaging and engage prospects effectively.

  • Proficiency in outbound prospecting techniques, including cold calling, multi-threaded outreach, and social selling.

  • Experience with HubSpot CRM or similar sales enablement tools to manage lead activity and measure performance.

  • A passion for continuous learning and development, with the ability to take coaching and apply feedback to improve results.

  • Ability to work in a fast-paced, high-growth SaaS environment, adapting quickly to changing strategies and market conditions.

Why Join Element451?

At Element451, we believe in building top-performing sales professionals through structured coaching, data-driven execution, and a culture of continuous learning. This is an opportunity to grow your sales career, gain hands-on experience with modern sales techniques, and directly contribute to a high-growth company.

If you’re goal-oriented, eager to learn, and thrive in a metrics-driven sales environment, we’d love to hear from you. Apply today and take the next step in your sales career!

We’re driven by our values:

  • Impactful, not Immediate – We prioritize meaningful, long-term outcomes.

  • Progress before Perfection – We take action and learn as we go.

  • Learners before Masters – Curiosity and humility fuel our growth.

  • Together, not Alone – Collaboration is our superpower.

  • Customer Success, not Support – We’re partners in our clients’ outcomes.

Perks & Benefits:

  • Remote-first, flexible work environment

  • 20 PTO days + 10 company holidays

  • Comprehensive health, dental, and vision coverage

  • 401(k) with 4% employer match

  • Learning & development support

  • Modern tech + opportunity to work with AI-driven tools

  • Fast-moving, mission-driven culture

  • High-impact work that improves access to higher education

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Element451 (operating via element451.com) is a leading AI-first student engagement platform and higher education CRM engineered to fundamentally reshape how colleges and universities recruit, enroll, and support their students. Founded in 2017 and headquartered in Raleigh, North Carolina, the enterprise eliminates the friction of legacy higher education software by weaving artificial intelligence directly into the entire student lifecycle. Moving far beyond disconnected administrative systems and basic admission trackers, Element451 natively unifies advanced student recruitment campaigns, 24/7 AI-powered student inquiry responses, and seamless application management into a single cohesive platform. The company partners with educational institutions to simplify and personalize every interaction, adapting to individual student behavior to drive engagement without adding complexity for staff. Under the hood, their technology core utilizes modern full-stack architectures—including a robust Angular front-end, complex NX monorepos, and deep GraphQL/REST integrations—to build scalable AI agents and "copilot" experiences. Capturing massive market acceleration and backed by strategic investments from firms like PSG Equity, Element451 remains a definitive cornerstone of modern EdTech, allowing institutions to stop managing heavy administrative workloads and start focusing entirely on moving students forward.

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