Brand Manager

About Us

Since 2012, our client has been developing scalable SaaS platforms and digital solutions for the iGaming industry, becoming a trusted technology partner across multiple international markets. The company specializes in turnkey and white-label solutions for iGaming operators, combining deep industry expertise with continuous product innovation and sustainable architecture. Today, the business unites 400+ professionals working across Central and Eastern Europe.

The Role

We are looking for a strategic and business-oriented Brand Manager who will become a key connector between Product, Sales, BizDev, and Marketing teams. This role is focused on building a strong and commercially effective B2B brand through brand positioning, product packaging, strategic communications, events, and sales enablement initiatives. The Brand Manager will work across multiple marketing functions, ensuring consistent messaging, strong market positioning, and alignment between brand activities and business growth objectives.

Key Responsibilities

• Brand Strategy & Positioning
• Develop and evolve brand positioning across products, markets, and target audiences
• Build clear, differentiated, and commercially strong brand narratives
• Ensure consistency of messaging, tone of voice, and visual identity across all touchpoints
• Translate business and product strategy into scalable communication frameworks
• Support brand transformation and rebranding initiatives across media channels
• Conduct competitor and market analysis to identify positioning opportunities
• Guide and strengthen brand presence across social media and external communications
• Product Packaging & Commercial Communication
• Package products and solutions for Sales and BizDev teams
• Develop compelling value propositions and product messaging
• Create presentations, pitch decks, one-pagers, landing pages, and sales enablement materials
• Adapt messaging for different GEOs, audiences, and commercial needs
• Build strong narratives for Platform and Aggregation directions
• Partner closely with Product Owners to stay aligned with product updates and roadmap priorities
• Improve the commercial effectiveness of marketing and communication assets
• Strategic Communications
• Coordinate and lead brand communication across PR, content, social media, campaigns, and events
• Develop communication frameworks and messaging architecture
• Support thought leadership initiatives together with PR and Content teams
• Ensure all communication activities align with commercial and lead generation goals
• Drive consistency between strategic messaging and day-to-day communications
• Events & Industry Presence
• Strengthen brand visibility through industry events, exhibitions, sponsorships, and networking initiatives
• Develop exhibition concepts and event communication strategies
• Coordinate pre-event, live-event, and post-event communication flows
• Ensure a consistent brand experience across both online and offline channels
• Support speaking opportunities and industry presence initiatives
• Cross-Functional Collaboration
• Work closely with Product, Sales, BizDev, Leadership, and Marketing teams
• Coordinate communication initiatives across multiple marketing functions
• Collaborate with designers, creative teams, agencies, and external partners
• Align marketing activities with business priorities and revenue goals
• Act as a strategic bridge between commercial, product, and marketing directions
• Brand Performance & Market Insights
• Monitor brand perception, visibility, and positioning in the market
• Analyze campaign and communication effectiveness
• Research competitors, market trends, and audience behavior
• Provide insights and strategic recommendations for business and communication decisions