Analytics Specialist

Who You Are

• You have a strong background in marketing analytics, with expertise in data analysis and web tracking performance optimization.
• You bring advanced skills using analytics tools like Google Analytics, Tag Manager, and data visualization platforms (e.g., Tableau, Looker Studio).
• You excel in turning complex data into actionable insights that drive strategic decisions for clients.
• You are a clear communicator, comfortable presenting detailed findings and recommendations to clients and internal teams.
• You have experience managing client relationships, acting as a trusted advisor, and providing expert guidance.
• You thrive in a fast-paced environment, managing multiple projects and shifting priorities with ease.
• You know when to rely on data and when to use intuition, making balanced, informed decisions.
• You enjoy collaborating with cross-functional teams and contributing to a culture of continuous learning.
• You are fluent in English and Spanish, with additional language skills (such as French) considered a bonus.

What You'll Do

• Analyze digital performance data using tools like Google Analytics, Tableau, or plain old Excel to identify trends, user behavior insights, and growth opportunities.
• Develop comprehensive measurement strategies, define KPIs, set up tracking systems, and ensure accurate data collection for digital marketing initiatives.
• Build detailed reports and interactive dashboards that provide clients actionable insights on campaign performance and business impact.
• Oversee data integration projects, combining data from various sources (e.g., website analytics, CRM, and ad platforms) for a holistic view of marketing performance.
• Synthesize complex data into clear presentations, deliver strategic recommendations, and outline the next steps for clients based on analytical findings.
• Collaborate with marketing, content, and development teams to ensure data-driven decision-making supports overall business objectives.
• Conduct regular audits of analytics setups, troubleshoot issues, and implement best practices to ensure data quality and accuracy.
• Stay current with industry trends, tools, and emerging technologies to bring innovative analytics solutions to clients.
• Educate clients on key metrics, demonstrating the value of analytics and guiding them in leveraging data for strategic growth.