Ads Creative Strategist

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

As our Ads Creative Strategist, you’ll be working closely with content creators of your own choosing, whom you’ll be required to research, reach out to, and liaise with throughout the project. You may be required to communicate directly with clients on occasion.

General Responsibilities:

• Strategizing script briefs based on current TikTok and Instagram Reels trends.
• Preparing detailed script briefs for content creators, including B-roll footage required.
• Researching content creators to match each brand’s Customer Avatar goal for each testing concept.
• Communicating with potential content creators regarding the scope of each project.
• Ensuring the quality of Video Ad variations.
• Selecting and arranging a content creator for each project.
• Ensuring the quality of the content provided by the content creators.
• Providing feedback on content received.
• Keeping up with ongoing TikTok and Reels trends.
• Assisting with any other tasks as required by the Product Manager.

Requirements

The Ads Creative Strategist should possess a creative flair and a comprehensive understanding of social media trends and algorithms, particularly TikTok and Instagram Reels. Additionally, you will need to be able to identify and strategize for various customer avatars’ pain points, across a variety of different niches.

Great communication skills are a must, as you’ll be communicating with potential content creators, the rest of the creative team, and occasionally with clients. The right person for this job will also have excellent organizational skills, time management skills, and be able to plan ahead effectively.

Key Requirements:

• Proven experience in coming up with engaging creative content across a range of niches.
• Demonstrable knowledge of social media trends, with particular emphasis on TikTok and Instagram Reels.
• Excellent interpersonal skills to clearly and effectively communicate with content creators, colleagues, and clients.
• The ability to come up with creative concepts based on current and foreseeable trends.
• Must possess strong presentation, organizational, time management, and interpersonal skills to effectively deliver work of high quality promptly.
• Must be highly accountable, responsive, and have an excellent ability to meet deadlines.
• Great aptitude for working with people, problem-solving, and thinking critically/analytically.
• Possesses a growth and results-driven mindset, and can handle and implement constructive criticism.
• Any remote work experience is a major advantage.
• Familiarity with working autonomously and managing your time (remote work experience is a plus).
• Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time).
• Must have a stable internet connection and a laptop or PC, as well as be able to attend virtual video conferences.
• Excellent verbal and written communication skills in English (you must be fluent in English, although English doesn't have to be your native language).
• Being open to receiving feedback and constructive criticism and improving on it, as well as giving feedback of a similar nature productively to your team.