Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

• Build and execute multi-channel demand generation campaigns
• Manage campaigns across:
• Email marketing
• Content
• Webinars
• Paid acquisition
• Account-Based Marketing (ABM)
• Build lead nurture and lifecycle programs
• Partner with sales to define ICP, audiences, and targeting
• Develop lead scoring and qualification frameworks
• Track and improve MQL → SQL → Opportunity conversion
• Analyze pipeline contribution, campaign ROI, and funnel performance
• Improve marketing automation and CRM workflows
• Run experiments to increase qualified leads and pipeline
• Report performance insights and recommendations to leadership

Requirements

• 4+ years of B2B marketing or demand generation experience
• Proven experience generating measurable sales pipeline
• Strong understanding of B2B sales and marketing funnels
• Experience with HubSpot, Salesforce, Marketo, or similar platforms
• Experience building multi-channel demand generation campaigns
• Strong knowledge of lead nurturing, scoring, and qualification
• Strong analytical and campaign management skills
• Comfortable measuring campaign ROI and pipeline contribution
• Ability to collaborate closely with sales leadership
• Strong written and verbal English communication

What Success Looks Like

• Growth in qualified marketing-generated pipeline
• Higher MQL-to-SQL and SQL-to-opportunity conversion
• Strong campaign ROI and pipeline contribution
• Effective lead nurturing and lifecycle programs
• Clean marketing automation and CRM processes
• Strong alignment between marketing and sales