Account Executive

About FeedbackFruits: FeedbackFruits is a rapidly growing international EdTech scale-up on an ambitious mission to revolutionize global higher education through cutting-edge interactive software solutions. We build intuitive platforms that drive student engagement, foster lifelong curiosity, promote critical thinking, and cultivate essential 21st-century co-creation skills. By empowering educators to design dynamic, technology-supported learning environments, FeedbackFruits equips academic institutions worldwide with the scalable tools necessary to address future societal challenges and unlock human potential.

Position Overview

We are seeking a highly autonomous, consultative, and results-driven Account Executive to take technical sales ownership over our expanding Central United States market under a permanent, full-time remote configuration. In this high-leverage business development role, you will lead the end-to-end client acquisition lifecycle for prominent higher education institutions—sourcing a substantial portion of your own pipeline through strategic cold outreach and academic networking. Shifting completely away from routine non-regulated data entry, low-level software adjustments, or basic copywriting logs, you will operate an active institutional procurement, complex contract negotiation, and high-value SaaS product demonstration laboratory. Partnering directly with distributed Business Development Representatives (BDRs), Marketing verticals, and global Customer Success cells, you will transform institutional academic barriers into predictable corporate revenue streams. This position requires a SaaS sales authority with 5+ years of B2B or B2G history who maps enterprise buyer journeys fluidly natively using Sales Representative and consultative conversion primitives, manages six-figure annual contract values (ACV), and accommodates regional travel alongside occasional synchronization visits to our corporate headquarters in Amsterdam.

Key Responsibilities

• New Business Acquisition Governance: Identify, source, and close high-value partnerships within higher education institutions natively utilizing Sales Representative and consultative sales frameworks.
• Pipeline Generation Ownership: Proactively self-generate 40-50% (or more) of your top-of-funnel sales opportunities through highly targeted multi-channel cold outreach, conference engagements, and institutional networking.
• Consultative Product Instrumentation: Formulate and deliver deeply engaging software product demonstrations and strategic presentations tailored to showcase the core value of our EdTech solutions to academic stakeholders.
• Enterprise Contract & Renewal Control: Lead multi-party contract negotiations and enterprise subscription renewals, ensuring deals remain structurally aligned with institutional budgets and company profitability limits.
• GTM Cross-Functional Alignment: Collaborate face-to-face with embedded Marketing, Product, and Customer Success cells to guide competitive packaging, tier strategies, and long-term customer satisfaction metrics.
• CRM Telemetry and Forecasting: Systematically document, track, and monitor all outbound activities and pipeline conversions inside our central CRM suite to establish clear, scannable revenue forecasting logs for sales leadership.
• Market Discovery & Intelligence: Monitor digital education industry trends, shifting market conditions, and competitor strategies to continually uncover net-new growth opportunities within your territory.

Required Skills & Qualifications

• A minimum of 5+ years of proven, successful professional history operating inside a B2B SaaS Account Executive, B2G Business Development Manager, Institutional Sales Specialist, Strategic Enterprise Representative, or matching client-acquisition capacity.
• A minimum of 2+ years of formal, dedicated EdTech or higher education software sales background, with clear experience presenting to academic decision-makers, K12 administrations, or enterprise L&D directors.
• Expert High-Value Deal Command: Documented history managing and closing transaction pipelines with average contract values (ACV) exceeding $50,000+, with verifiable examples executing six-figure institutional contracts.
• Proven capability to self-generate up to half of your own sales pipeline through disciplined prospecting patterns and cold engagement tools.
• Outstanding written, verbal, and presentation communication strengths in English, with an established background in translating abstract software capabilities into highly digestible business cases.
• Territory Mobility Context: Position operates under remote parameters requiring the capability and professional willingness to accommodate 20% to 40% travel within your designated US territory during the year, alongside occasional international flights to our Amsterdam HQ.
• Location Context: Position operates under remote guidelines open exclusively to qualified enterprise technology sales authorities residing permanently within the United States.

Preferred Strategic Indicators (Nice to Have)

• Prior experience utilizing modern CRM platforms for revenue cycle orchestration and pipeline health monitoring.
• Familiarity leveraging generative AI tools and custom prompt structures to accelerate target prospecting, hyper-personalized email sequencing, and localized sales reporting.
• A deep personal passion for education equality, interactive pedagogy models, and generating concrete, positive social impacts through technological integration.

What We Offer

• Top-Tier US EdTech Enterprise Remuneration: A highly competitive annual compensation matrix featuring a base salary of $90,000 - $110,000 USD and an uncapped commission structure driving an On-Target Earnings (OTE) potential of $180,000 - $220,000 USD per year.
• 100% remote workspace infrastructure freedom anywhere inside the United States under a highly supportive, fast-paced scale-up framework.
• Direct Global Societal Impact: Unique professional milestones achieved by scaling the primary software layers utilized globally to advance critical thinking and engagement for millions of university students.
• Comprehensive health care plan coverage (inclusive of premium dental and vision paths), offering 50% company contribution coverage provisions for spouses and children.
• Access to a 401(k) retirement pension configuration featuring a 2% gross base salary company match layer, 25 days of Paid Time Off (PTO) for both vacation and sick leave, 1 extra paid day off on your birthday, 3 paid volunteering days, 3 paid learning and development days alongside an annual €550 training budget, a premium company laptop, and unlimited access to OpenUp platforms to support your physical and mental well-being.