Head of US Market

Role Overview

This is a unique opportunity to build and scale one of Hilo's most important markets from the ground up.

As Head of US Market, you own the US commercial strategy and act as Hilo's internal champion for the US customer — ensuring the entire organization builds, prioritizes, and communicates with the US market in mind. You are the primary on-the-ground representative of Hilo in the US, steering strategy and coordinating closely with our centralized execution team to make sure everything we do is best-in-class and locally relevant.

This is a career-defining opportunity to push outside your comfort zone, with outsized personal growth and outsized impact — on the business, and on the lives of millions of Americans living with high blood pressure.

Location: US-based, preferably East Coast, must be authorised to work in the United States, with regular travel to events, KOL meetings, and partner conversations. The role requires minimum half-day working hours to overlap with our European-based team (CET), and travel to team and business events quarterly (or as needed).

What you will own

• Shape our US commercial strategy with local market insight, and drive its execution on the ground
• Drive local B2C execution — across core US channels including paid media, PR, KOLs/influencers, affiliates, newsletters, social media, and Amazon
• Own the end-to-end US customer experience — partnering cross-functionally with Product, App, Website, Operations, and Customer Support to identify and remove friction, improving conversion, retention, and satisfaction, including how Hilo Core shows up for US customers
• Carry significant budget responsibility for the US market and be accountable for its commercial performance
• Be Hilo's brand ambassador in the US — representing the company internally and externally at industry events, press, and partner conversations
• Support B2B and partnership efforts as a local spearhead for clinics, hypertension specialists, and payer/employer partners, while core ownership sits with Hilo Professional

What we’re looking for

• Experience helping grow a business, with meaningful budget responsibility — entrepreneurial, ambitious, and a genuine self-starter (this role is remote-first)
• A track record from a top-tier company or team — you've sharpened your skills on strong products, with strong teams, and know what "great" looks like
• Demonstrated experience taking a product to market and scaling it through a high-growth stage — spanning awareness, distribution, pricing, CAC, and retention across both marketing and sales, with hands-on commercial judgment; you've built the playbook, not just followed one
• Strong execution mindset — you'll write the brief, edit the press release, sit in the agency review, and present the US numbers to leadership
• You lead with data, not narrative, surfacing bad news early and calling a slow week what it is
• Strong executive communication skills, with the ability to influence senior stakeholders, pitch confidently, and represent the business in high-impact settings

Also Valuable:

• Established relationships with key stakeholders across the US healthcare, medtech, or wellness ecosystem

What Success Looks Like

Make Hilo the #1 voice in the US blood pressure conversation

Media, KOL, and event presence are sustained and growing, positioning Hilo as a trusted name in health, cardiology, hypertension, and consumer tech

Make US a sizable portion of global sales

Volume grows steadily against target CAC, with US-specific insight feeding the pricing, messaging, and channel decisions run centrally

Be a strong local presence for B2B momentum

As a local spearhead, you help conversations with clinics, specialists, and payer/employer partners progress, while Hilo Professional owns the pipeline.

Deliver a frictionless US customer experience

Key friction points across product, web, and support are identified and resolved, with tangible improvement in conversion and customer satisfaction

What Makes You A Great Fit

At Hilo by Aktiia, our values guide everything we do:

Move the Needle — You focus on what drives real impact. You let data and clarity guide your decisions, and you take accountability for results. You're a difference maker — you drive ideas to commercial success from start to end.

Move Fast, Learn, Refine — You work with urgency and purpose, balancing speed with quality. You treat feedback as a chance to learn, and you're deep in customer and partner feedback — translating it to action quickly.

Team First — You collaborate effectively across teams and build trust through clarity and respect. You're comfortable bridging local execution with a global team, and you communicate openly across time zones.

Compensation & Benefits

The base salary range for this role is 170,000–190,000 USD, depending on experience and location, plus a comprehensive benefits package including health, dental, vision, and paid time off. In addition, we offer an attractive ESOP package, giving you the opportunity to participate in Hilo's long-term success and growth.

Why Join Us?

• Work on a mission that matters - transforming cardiovascular health at global scale
• Be part of a fast-growing, high-impact, venture-backed company
• Collaborate with a diverse, passionate, and talented team