Business Development Representative (BDR) - West Coast (US East Coast Based)

We're growing our US coverage, and this role is about opening up the West Coast properly. The setup is a little unusual, so I want to be upfront about it: I'm looking for someone based on the East Coast who'll be working West Coast accounts. Your mornings give you real overlap with the team here in Amsterdam, and your afternoons are prime calling hours out west. It works well, but it does mean your day has a shape to it, and you should want that rather than merely tolerate it.

That's incredibly exciting to me, and I think it will be to the right person too. FeedbackFruits sells into Higher Ed, which means long cycles, some bureaucracy, and conversations with people who often know more about their own institution's problems than we do walking in. There's no shortcut through that really. You have to be curious enough to ask good questions, persistent enough to stay in the conversation over months, and confident enough to hold your own with a Dean or a CIO without pretending you have all the answers. If that sounds like the kind of challenge that gets you out of bed rather than one you'd rather avoid, keep reading.

You'll work closely with your soon-to-be-hired AE, and with the BDR already working the region, to grow the West Coast into real pipeline. You'll be the first credible voice a lot of these institutions hear from us, which means the way you open a conversation shapes how they understand the problem and whether they see us as worth their time at all.

What you'll do:

• Build and run outbound sequences into your own patch of Higher Ed accounts, across email, phone, and LinkedIn, and refine them as you learn what actually lands
• Get senior stakeholders (Deans, CIOs, CTL leaders, Instructional Designers) on the phone and earn enough credibility in that first conversation that they want a second one
• Run discovery that goes past the surface. Higher Ed problems are specific to each institution, and your job is to understand them well enough to know if there's a real fit
• Respond quickly and sharply to inbound interest, and know when to move something to a meeting versus into nurture
• Hand off opportunities to your AE with the context and notes that let them pick up the thread without missing a beat
• Sit in on early AE conversations and demos so the transition feels seamless to the prospect
• Keep HubSpot honest and current, because the numbers in there are what tell us whether this region is actually working
• Bring back what you're hearing from prospects so Marketing and the wider team can sharpen how we talk about the product

What you bring:

• You've got 1-3 years of B2B SaaS business development experience, ideally somewhere fast-growing, and you've sold to people who actually hold the budget
• You build your own outbound rather than waiting to be handed a script, and you can tell me why a message worked, not just that it did
• You're relentless in a way that doesn't burn you out. Rejection doesn't get to you, and a quiet week doesn't shake your confidence in the next one
• You're genuinely curious. If a prospect mentions something you don't understand, your instinct is to ask, not to nod along
• You communicate the way this region expects: direct, confident, no hedging
• You're comfortable being the one figuring things out, because right now there isn't a finished playbook to hand you
• You work well without someone checking in on you constantly, and you're just as comfortable coordinating with a team several hours ahead in Amsterdam as with people in your own timezone
• Higher Ed or EdTech experience is a real plus, and so is familiarity with tools like Sales Navigator, Apollo, or Outreach
• Based in the US East Coast time zone, full-time (40 hours), with the ability to travel to events and partners in the US two to three times a year

What you get:

• Base salary between $50,000–$65,000, depending on experience and performance throughout the hiring process
• Additional commission structure in place, with an On-Target Variable of $29,000
• 25 paid holidays per year.
• A day off for your birthday.
• Advantageous pension scheme.
• 3 days of volunteering leave per year.
• €550 Learning & Development budget per year, along with 3 days paid leave for learning purposes.
• Unlimited access to mental health support with OpenUp service
• 401K