Sales Account Executive (AE) - US Texas Region, Higher Education SaaS

FeedbackFruits is a B2B SaaS company specializing in higher education tools, with strong traction in Europe and APAC. The company is expanding into the US, where demand creation is key. The US Texas region is the focus for this role, with a focus on building multi-year partnerships and driving adoption.

Key Responsibilities:

• Own the full sales cycle: prospecting, discovery, demo, proposal, negotiation, and close for the Texas region.
• Build and manage relationships with LMS resellers, co-selling with partner teams to reach institutions that would take years to land through direct sales alone.
• Generate majority of your own pipeline through cold outreach, conferences, networking, and referrals, with support from a Business Development Representative (BDR).
• Run a consultative sales process: understand institutional goals, surface problems, identify champions, and navigate internal decision-making processes.
• Maintain a clean pipeline in HubSpot, ensuring clear stages, honest forecasting, and real next steps.
• Engage Partner Success early to ensure smooth handoff from close to adoption.
• Stay informed about trends in US higher education, including funding shifts, LMS consolidation, and competitor activity.

Key Qualifications:

• At least 7+ years in B2B or B2G SaaS sales, with a proven track record. Exceptional candidates with earlier career experience but strong results are also encouraged to apply.
• Experience in or around education sector, whether selling into it, working in it, or both. Understanding institutional decision-making is critical.
• History of closing deals with largest close above $50K in the past two years and six-figure contracts in your history.
• Experience with channel or reseller selling, including day-to-day execution.
• Background in a startup or scale-up environment, comfortable with evolving processes and lack of a formal playbook.
• Self-driven pipeline generation; this role requires proactive outreach and networking.
• Ability to diagnose and resolve stalled deals with persistence and strategic problem-solving.
• Proactive communication with managers regarding deal status and risks.
• Remote work readiness, with the ability to structure your own day and attend conferences or customer visits as needed.