Snr. Marketing Experiences Manager

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.

Remote positions open to candidates located in the United States.

The Snr. Marketing Experiences Manager owns KnowBe4's customer evidence, community, and event advocacy programs — the content, relationships, and connective tissue that prove KnowBe4's value in the market and keep customers engaged beyond the sale. This role is responsible for building a steady pipeline of customer proof (case studies, references, and customer content), acting as the liaison and chief advocate between the Community and Marketing, and supporting event content through customer panels, speaker management, and related program logistics.

Responsibilities:

Customer Evidence & Content

• Build and manage a pipeline of case studies, customer references, video testimonials, and ROI-focused proof points
• Partner with Customer Success to identify strong candidate stories and move them through production efficiently
• Produce content in formats that sales and marketing actually use — not just long-form PDFs, but modular proof points, slides, quotes, and one-pagers
• Maintain an up-to-date evidence library that is accessible and searchable by industry, use case, and product

Community & Marketing Liaison

• Serve as the primary liaison between the customer community and Marketing, and act as the community's chief internal advocate
• Develop and run KnowBe4's customer advocacy program — identifying, recruiting, and activating customer champions
• Build and manage peer networks and reference programs that support sales cycles
• Engage customers through newsletters, community platforms, and ongoing touchpoints that build loyalty beyond the product

Event Content & Speaker Management

• Own customer-facing content for KB4-CON and other key events, in partnership with the Events team
• Recruit, prep, and manage customer panels and speakers, including logistics, briefing materials, and day-of coordination
• Project-manage event content workstreams end-to-end — timelines, approvals, dependencies, and stakeholder follow-up — across multiple concurrent events and initiatives

Cross-Functional Influence

• Serve as the internal voice of the customer — surfacing insights, sentiment, and proof points into Product, PMM, and Sales conversations
• Collaborate with Product Marketing on launches and messaging to ensure customer evidence is integrated from day one
• Partner with Sales Enablement to ensure advocacy assets are embedded in sales motions and actively used
• Bring a data-informed point of view to decisions about what to build, what to prioritize, and how KnowBe4's customers experience the brand

Requirements:

• Bachelor's degree in Marketing, Communications, or similar field, or equivalent working experience
• 5+ years in customer marketing, customer advocacy, or a related function — with demonstrated ownership of review programs and customer evidence pipelines
• Experience in B2B SaaS; cybersecurity or IT security industry experience a strong plus
• Proven track record building and managing advocacy or reference programs, not just executing campaigns
• Familiarity with review platforms (G2, Gartner Peer Insights, TrustRadius) and how they influence buyer behavior
• Proficient in Salesforce and HubSpot or similar marketing automation tools
• Experience working cross-functionally with Product Marketing, Sales, and Customer Success
• Experience with Gmail, Google Docs, and MS Office
• Strategic thinker with execution discipline — able to hold a point of view and deliver against it
• Strong relationship builder — comfortable engaging directly with customers and cultivating long-term champion relationships
• Excellent written communication; able to find and tell a compelling customer story across multiple formats
• Cross-functional influencer — this role must earn credibility with Product, PMM, Sales, and Events, not just serve them
• Data-literate — able to track, interpret, and report on advocacy and content program performance
• Highly organized with strong project management instincts across multiple concurrent workstreams — this is a heavily project-management-driven role
• Comfortable working in a collaborative, cross-team environment where influence matters as much as authority