Goodway Group

Goodway Group (operating at goodwaygroup.com) is a Connected Commerce platform engineered for retail and consumer packaged goods (CPG) brands seeking to bridge the gap between digital marketing and in-store performance. Founded in 1929 by Milton Wolk as a printing business, the company has evolved into a 95+-year-old independent partner headquartered in New York, specializing in aligning media, data, and in-store execution to drive measurable sales growth. Unlike traditional marketing approaches that treat physical and digital channels in silos, Goodway Group integrates these touchpoints, providing retailers with granular visibility into local-level performance and clearer insights into what influences consumer behavior on the modern shelf. Under the hood, the platform leverages proprietary tools and analytics to connect media investment with real-time in-store execution, enabling brands to optimize their strategies dynamically. This allows CPG and retail brands to achieve incremental revenue growth by ensuring their marketing efforts resonate effectively across both digital and physical retail environments. While specific funding details are not publicly disclosed, the company has been recognized as an Ad Age Best Place to Work, six times, underscoring its commitment to fostering a culture that prioritizes employee success as a driver of client outcomes.