Cxg

CXG (Customer Experience Group) is a premier global consulting agency dedicated exclusively to transforming the customer experience (CX) for premium and luxury brands. Tracing its roots back to 2005 in Shanghai, the company has evolved into an end-to-end CX transformation partner, helping iconic luxury houses—across fashion, cosmetics, watches, jewelry, and automotive sectors—bridge the critical gap between their high-end brand promises and actual retail delivery. Under the hood, CXG operates a multifaceted framework that combines strategic consulting, data-driven Voice of the Customer (VoC) programs, and bespoke frontline training academies. What truly sets CXG apart in the consulting landscape is its proprietary, global community of over 85,000 elite luxury CX Evaluators. These specialized evaluators conduct highly discreet, real-world assessments of omnichannel customer journeys, providing brands with invaluable, actionable insights into retail performance. By seamlessly blending this on-the-ground performance measurement with expert change management and team coaching, CXG empowers luxury brands to cultivate meaningful, lasting client relationships and drive sustainable commercial growth.