Thought Leadership & Market Intelligence Director

Reporting to the Chief of Staff, you will lead CXG’s Thought Leadership and Market Intelligence functions. You will define the topics on which CXG should have a distinctive and credible point of view, turn CXG’s proprietary data, expertise, and market knowledge into original external content, and position the company ahead of emerging developments in customer experience, luxury, and its priority verticals.

This is a hands-on role: you will research, analyze, write, and produce content yourself, while mobilizing expertise and data from across the business. You will be accountable for ensuring that every publication presents a recognizable CXG angle rather than simply reporting market developments or repeating established industry views. You will manage one Market Intelligence team member.

Thought Leadership Development

• Define the thought leadership strategy and roadmap, including priority themes, target audiences, formats, and a realistic publication calendar.

• Drive and coordinate content creation across Practices, Solutions, and Regions.

• Work closely with Practices, Regions, and Solutions to:

• Push: scan for trends and hot topics and ensure CXG has a voice/perspective and comments regularly on these subjects.

• Pull: identify and collect new ideas and proposed topics from relevant stakeholders, prioritize, and incorporate them into the thought leadership roadmap.

• Use market intelligence, CXG’s proprietary data, internal expertise, and client-facing insights to identify emerging topics early, develop a clear CXG point of view, and decide where we can make a credible contribution to the conversation.

• Research, interview internal experts, write, and edit articles, perspectives, and other thought leadership content directly. Challenge generic claims and ensure each piece advances a clear argument and is supported by credible evidence.

• Ensure that analysis is methodologically sound, appropriately contextualized, and presented without compromising client confidentiality.

• Develop topics that connect expertise across Practices and Regions, while reflecting relevant differences between markets.

Thought Leadership Communication

• Ensure relevant thought leadership pieces (e.g., perspectives, publications) are disseminated on a periodic basis.

• Work with Marketing on the publication, distribution, and promotion of content, while retaining ownership of the editorial strategy, substance, quality, and consistency of CXG’s point of view. Collaborate with Marketing to maximize impact by communicating through the channels relevant to each market.

• Track the reach, engagement, and qualitative response generated by CXG’s thought leadership, as well as relevant business inquiries influenced by published content. Use the findings to refine the roadmap.

• Shape and host or contribute to CXG’s podcast “The Luxury Edit,” working with internal experts and guests to develop topics, prepare interviews, and turn conversations into useful content.

• Develop the content and key messages for CXG-hosted events and external conferences, panels, and talks; act as a CXG speaker where appropriate; and work with internal experts to prepare other CXG speakers and turn the company’s point of view into compelling presentations and discussion topics.

Market Intelligence

• Keep abreast of market and competitive developments and ensure relevant findings are communicated across CXG.

• Translate these findings into clear implications for CXG’s strategic priorities, client conversations, commercial opportunities, and external thought leadership.

• Contribute market intelligence, evidence, and relevant CXG perspectives to priority proposals and client deliverables, working with Practices, Solutions, and Regions to strengthen the quality and relevance of the final output.

• Manage and develop the Market Intelligence team member, setting clear priorities and reviewing the quality and usefulness of their work.

Competitive Analysis

• Develop and continuously update a list of CXG competitors.

• Research competitor performance, including revenues and market share where reliable information is available.

• Identify and assess the impact of new competitors’ offerings.

• Review competitors’ thought leadership, influence, and presence.

• Identify gaps in the conversations competitors are leading and opportunities for CXG to establish a distinct position.

Industry Analysis

• Research and review clients’ developments (e.g., new strategy, launch of new product or service, restructuring, M&A, key managerial appointments).

• Track public financial announcements (e.g., quarterly and annual earnings).

• Monitor developments in luxury, retail, customer experience, and adjacent sectors; distinguish lasting shifts from short-lived topics and explain their implications for CXG and its clients.

• Publish the weekly “This Week in Luxury” news brief and issue timely flash updates when significant developments require immediate attention, such as financial announcements, major transactions, or leadership changes.

Internal Dissemination and Application

Synthesize research and findings into concise, actionable outputs tailored to the needs of relevant internal stakeholders. Feed findings into the Thought Leadership roadmap.

• Proactively bring relevant market signals to Practices, Regions, and leadership early enough to inform decisions, client conversations, and potential cross-practice opportunities.

• Disseminate new thought leadership across CXG and equip Practices, Regions, and client-facing teams with the key messages and supporting materials needed to use it in client conversations and commercial activities.