Alt

Alt is a modern, technology-driven FinTech platform and marketplace that is revolutionizing the way investors buy, sell, store, and borrow against alternative assets, starting with the multi-billion-dollar trading card market. Founded in 2020 by Leore Avidar, the San Francisco-based company treats collectibles as a legitimate financial asset class, bringing Wall Street-level infrastructure to the hobby. Under the hood, Alt provides a comprehensive ecosystem: collectors can send their physical cards to the highly secure "Alt Vault," where the assets are authenticated, digitized, and managed in a high-fidelity digital portfolio. Powered by their proprietary "Alt Value" machine learning algorithm, the platform offers real-time pricing data and facilitates "Liquid Auctions" with some of the lowest fees in the industry. Their most innovative financial product, "Alt Advance," allows users to use their vaulted trading cards as collateral to secure millions of dollars in cash loans without having to liquidate their collections. Backed by heavyweight investors like Seven Seven Six, First Round Capital, and elite athletes like Tom Brady and Kevin Durant, Alt’s primary target audience spans passionate hobbyists, high-net-worth alternative investors, and unbanked collectors seeking institutional-grade liquidity and portfolio management for their physical assets.