Addi

Addi is a massive Latin American FinTech unicorn and the region's premier Buy Now, Pay Later (BNPL) platform, fiercely dedicated to driving rapid financial inclusion. Founded in 2018 and headquartered in Bogota, Colombia (with a massive presence in Brazil), the company fundamentally disrupts traditional, highly restrictive LatAm credit systems. Under the hood, Addi provides fast, transparent, and often interest-free point-of-sale financing that seamlessly integrates directly into digital checkout flows and physical retail stores. They leverage advanced machine learning, alternative data underwriting, and an ultra-streamlined mobile app to approve consumer credit in minutes—entirely bypassing the need for traditional credit cards or extensive bank histories. Their primary target audience spans millions of historically underbanked Latin American consumers, as well as thousands of regional e-commerce merchants who see massive spikes in conversion rates and average order values by offering Addi at checkout. What sets Addi apart in the global FinTech landscape is its deep, localized execution—building a highly scalable credit infrastructure specifically tailored to the unique economic realities of Latin America.