Web Content CMS Specialist

The role

We are looking for a Web Content CMS Specialist who will join the Valtech Global Marketing team and take ownership of day-to-day content integration needs within our global website and CMS.

Your main focus will build and maintain landing pages on the website, making informed decisions about page structure, component selection, content hierarchy, internal linking and user journeys. In this role, you will collaborate closely with content, UX, SEO and web development specialists.

As someone working hands-on in the CMS, you recognize recurring content requirements, identify opportunities or gaps, and collaborate with both content team and web development team to define requirements for new or improved components. You should be able to assess the content needs, identify relevant use cases and contribute to improving website experience.

SEO and website governance are integral to this role, with clear understanding of actions made in the CMS, you are comfortable working with URLs, metadata, redirects, duplicate content, canonization, internal linking, localization, accessibility, discoverability and brand consistency.

Role responsibilities

You’ll be working with the Optimizely platform. Here are some of the activities you might be involved in:

• Build and maintain website pages in the CMS based on approved content, wireframes and designs.
• Select and configure the appropriate CMS components to create effective page layouts and user journeys.
• Understand the website's information architecture, content hierarchy and component structure, and apply these consistently when creating or updating pages.
• Collaborate directly with regional marketers, designers, copywriters, web developers and understand common web and content terminology, and concepts relevant to CMS implementation.
• Understand and implement SEO/GEO and accessibility best practices like content structuring, metadata implementation, and URL management.
• Use website analytics and SEO insights where appropriate to identify opportunities for cross-linking relevant content across the website.
• Maintain high standards of CMS hygiene and content governance, including naming conventions, asset usage, page structure and content organization.
• Communicate proactively when technical dependencies, CMS limitations, changing requirements or other issues could affect delivery.

Millions of visitors navigate through pages that you have created. Your work will directly influence how Valtech presents its expertise, capabilities and brand globally.

Must have qualifications

• Demonstrable hands-on experience working extensively in an enterprise CMS or digital experience platform such as Optimizely, Adobe Experience Manager, Sitecore, Contentful or similar.
• Experience building and maintaining complex web pages using reusable components or modular/design-system-based page structures.
• Strong understanding of how modern websites and CMS platforms work, including the relationship between content, components/templates, front-end presentation and development.
• Ability to work confidently with web developers and discuss requirements, bugs, component behavior and technical constraints using appropriate terminology.
• High attention to detail and a structured approach to content publishing and website governance.
• Strong communication skills and the ability to translate between marketing/content requirements and technical implementation.
• Ability to work independently, prioritize competing requests and proactively flag technical dependencies, risks or changes that could affect delivery.
• Excellent spoken and written English.

Nice to have qualifications

• Hands-on experience with Optimizely CMS.
• UX/UI/Graphic designer experience.
• Knowledge of Figma/InVision/Zeplin/Adobe Photoshop.
• Familiarity with web analytics platforms and using data to evaluate or improve content performance.