VP of Growth — LatAm Fiber/Telecom Scale-up

The company is a fast-growing fiber internet provider reshaping connectivity across Latin America, with 100,000+ customers in one market and plans to expand further. The VP of Growth will oversee customer acquisition, conversion, and retention, building an AI-native growth organization within a physical infrastructure business.

The Role

The ideal candidate is a product marketer who defines brand positioning, ensures messaging consistency across all touchpoints (landing pages, WhatsApp replies, retention calls), and builds scalable growth systems. This role requires experience in driving commercial engines, transitioning from field-heavy sales to digital-first, AI-powered acquisition, and scaling across Latin America.

What You'll Own

Product Marketing

• Own positioning, messaging, and value proposition across all segments, cities, and countries
• Drive pricing and packaging strategy as a competitive weapon
• Design go-to-market plans for new offerings and expansions with a 24–36 month horizon for both B2C and B2B
• Translate customer insights into actionable positioning for the entire commercial org, from landing pages to field sales
• Own the B2B and SMB narrative and roadmap alongside consumer strategy

AI-Native Growth

• Lead transition from field/direct sales to a digital-first, AI-powered acquisition engine
• Define and build AI-native capabilities for segmentation, acquisition, and retention
• Own the full acquisition funnel — digital, field, and handoff — setting and managing CAC, conversion, and payback targets in partnership with finance
• Define metrics and accountability structures for clear growth performance

Commercial Direction and Enablement

• Set strategic direction for sales and enablement across core markets
• Own the roadmap from field-heavy to digital-first, defining milestones and driving accountability
• Connect marketing, sales, and customer experience for a cohesive commercial system

Brand and Retention

• Own the brand as the company scales, ensuring consistency and distinctiveness
• Drive retention and churn strategy in partnership with customer experience
• Orchestrate customer marketing: onboarding, upsell, advocacy, and referral

Team and Operating Rhythm

• Inherit and elevate marketing, brand, and sales org with strategic clarity and AI-native capabilities
• Own planning, budget ownership, and performance management across channels and campaigns

What We're Looking For

• 10+ years in growth or product marketing, with at least 5 years leading a team
• Deep product marketing expertise in positioning, pricing/packaging, and go-to-market launches
• Experience in high-volume B2C categories like subscription, telco, utilities, fintech, or retail
• Experience carrying a revenue or CAC number, with close collaboration with sales teams
• Built AI-powered growth systems (automated funnels, predictive models, intelligent segmentation)
• Strong analytical skills with comfort in funnel data and CAC/LTV metrics
• Fluent Spanish and professional English; LatAm-based and bicultural preferred
• Hands-on leadership with a focus on execution and results

We Are NOT Looking For

• A CMO focused mostly on brand (this role requires commercial depth)
• Someone seeking to manage AI vendors instead of building in-house capability
• Someone needing a stable, well-defined playbook (you'll write it)
• Exclusive experience in mature markets with established digital acquisition infrastructure

Why This Role

• Join a business with real traction and customers, not just a hypothesis
• Genuine scope: marketing, commercial direction, pricing, and brand under one leader
• Structured handover and onboarding with the outgoing growth leader
• Direct line to the executive team, shaping strategy rather than just executing