Technical Marketing Writer

TwelveLabs is seeking a Technical Marketing Writer to translate complex video AI technology—such as Marengo and Pegasus—into engaging, accessible content for diverse audiences, including developers, creators, and AI-native builders.

This role focuses on creating content that makes multimodal video embeddings and video-to-text reasoning approachable, whether through step-by-step tutorials for developers, plain-language explainers for chat interface users, or forum posts that spark conversations.

Candidates must be prepared to travel up to 10% of the time annually for conferences, meetings, and on-site processes.

Key Responsibilities:

• Write blog posts, guides, video outlines, and tutorials tailored to developers, creators, and AI-native builders to help them understand and use TwelveLabs' products.

• Own SEO and on-page optimization for content, collaborating with external SEO and web development teams to ensure discoverability.

• Create educational resources (explainers, how-tos, conceptual overviews) to lower the barrier to understanding video AI for both technical and non-technical audiences.

• Write technical articles for external platforms like developer forums, industry publications, and news sites.

• Support email and social copy when technical accuracy or product nuances are critical.

• Partner with product, engineering, and partner marketing teams to stay updated on TwelveLabs' capabilities, including integrations with tools like Claude, ChatGPT, and MCP servers.

• Monitor competitors and the broader video AI space to refine how TwelveLabs communicates its technology.

Qualifications:

• Experience writing technical or product content for mixed audiences, including developers and non-technical end users.

• A portfolio demonstrating the ability to simplify complex technical concepts without oversimplifying, while adjusting tone for different audiences.

• Sufficient technical fluency to read documentation, follow code samples, or engage in engineering discussions to inform writing.

• Working knowledge of SEO fundamentals to ensure content aligns with search strategies.

• Strong instincts for content structure, ensuring guides and tutorials are actionable and easy to follow.

• Comfortability switching between formats, such as long-form guides and concise forum posts or social captions.

Preferred Qualifications:

• Familiarity with video, multimodal AI, or computer vision concepts.

• Experience writing about or using AI tools like Claude, ChatGPT, or MCP servers, particularly for non-technical audiences.

• Experience writing for developer communities (e.g., Dev.to, Hacker News, Reddit).

• Basic comfort with Git, APIs, or SDKs to test and validate content before publication.