Marketing Generalist

Video is 90% of the world's data. TwelveLabs builds the intelligence layer to change that. Our multimodal AI models understand video the way humans do—across sight, sound, and motion—and power production-scale AI workloads across media, entertainment, sports, security, and government.

We have raised over $210 million from NEA, Radical Ventures, Amazon, NVIDIA, Snowflake, Databricks, Index Ventures, NAVER Ventures, Korea Investment Partners, Quadrille Capital, Red Bull Ventures, and AI pioneers including Fei-Fei Li, Silvio Savarese, and Alexandr Wang.

We are a global company, headquartered in San Francisco with offices in Seoul, New York, and London.

About the Role

The Marketing Generalist will provide hands-on support across project management, event coordination, and campaign execution for the marketing team, acting as the connective tissue that keeps cross-functional marketing work moving. This is a high-visibility opportunity for someone early in their career to learn multiple facets of marketing directly from experienced marketers while owning real projects from day one.

Candidates must be able to travel up to 10% of the time annually to attend conferences, off-site meetings, and other business-related events. This role may require participation in on-site interviews and/or completion of in-person onboarding processes.

In this role, you will:

• Help plan and execute marketing events from logistics through post-event wrap-up
• Support execution of marketing and demand generation campaigns and programs in partnership with the marketing team
• Provide day-to-day marketing team support, asset coordination, reporting, and administrative needs
• Partner closely with partner marketing, design, product marketing, and demand generation to keep cross-functional work on track
• Coordinate and track marketing projects across the team, keeping timelines, deliverables, and stakeholders aligned

You may be a good fit if you have:

• 3-5 years of experience in a marketing role
• Strong organizational skills and attention to detail, with the ability to juggle multiple projects and deadlines
• A hunger to learn and grow across different marketing disciplines
• Strong communication skills and the ability to thrive working at the intersection of multiple teams
• A proactive, resourceful mindset and comfort operating in a fast-paced startup environment

Preferred Qualifications:

• Experience with marketing or project management tools (e.g., Asana, HubSpot, Notion)
• Experience in B2B SaaS or tech