T-shaped Growth Marketer

We’re looking for a T-shaped Growth Marketer who can identify and drive opportunities to improve acquisition and conversion across the website, customer journey, and growth campaigns.

A major part of the role is shaping how our website works as a growth channel: how we communicate our value, structure key journeys, and help users move towards the next step.

This is a hands-on role combining customer insight, data, UX, CRO, content, messaging, and campaign strategy. We’re looking for someone who can spot an opportunity, turn it into a clear initiative or experiment, and take it through execution and results.

About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board.

Main tasks:

• shape and continuously improve the website from a customer journey, messaging, and conversion perspective.

• identify and prioritize opportunities to improve acquisition and conversion across the customer journey.

• shape and own acquisition campaigns from strategy through execution, measurement, and iteration.

• define campaign audiences, propositions, messaging, customer journeys, and the right mix of channels and touchpoints.

• develop and run CRO and growth experiments based on clear hypotheses.

• use customer research, behavioral insights, and quantitative data to understand what drives or blocks conversion.

• get hands-on with research, messaging, content, copy, and experiment concepts where it helps us move faster.

• work with PPC, Design, Sales, Analytics, Product, and other specialists to deliver initiatives.

• support selected projects around activation and free trial-to-paid conversion.

• use AI actively across research, analysis, and execution, while maintaining a high-quality bar.

You may be a perfect fit if you have:

• experience owning growth initiatives with measurable acquisition or conversion outcomes.

• experience shaping and improving websites from a customer journey, messaging, and conversion perspective.

• experience shaping and delivering multi-channel acquisition campaigns.

• practical experience with CRO, experimentation, and hypothesis-driven work.

• a strong analytical mindset and ability to turn data and customer insight into action.

• a strong understanding of customer behavior, UX, and digital buying journeys.

• a good understanding of how paid, SEO, content, email, and automation can work together.

• strong content and messaging judgment, with the ability to write and improve copy yourself and use AI to produce sharp, specific, high-quality output rather than generic marketing content.

• experience working cross-functionally while maintaining ownership of the initiative.

• strong project management and prioritization skills.

Nice to have:

• B2B SaaS or another digital/subscription business.

• marketing to B2B and enterprise audiences, including longer and more complex sales cycles.

• free trial, activation, or free-to-paid conversion projects.

• marketing automation and lifecycle communication.

• customer research, user interviews, or behavioral analysis.

• AI Search / LLM visibility projects.

• CMS or no-code tools.