Strategic Account Based Marketing Manager (Financial Services Vertical)

Everpure (NYSE: P), now a data platform leader, closed fiscal 2026 with $3.7 billion in revenue, marking its first billion-dollar quarter and accelerating growth into FY27. This role is part of a strategic push into the next era of technology, including hyperscalers, AI labs, and the broader AI ecosystem.

We’re seeking a Strategic Account Based Marketing Manager with vertical experience in Financial Services to design and execute highly targeted, data-driven ABM programs for top strategic accounts. The role focuses on driving pipeline growth, accelerating deals, and increasing customer lifetime value through industry-specific campaigns.

This is a hands-on, strategic position blending Financial Services expertise, ABM strategy, and cross-functional leadership. The ideal candidate understands Financial Services industry pain points, collaborates closely with sales and marketing teams, and thrives in a high-growth, customer-centric environment.

WHAT YOU’LL DO

• Financial Services Vertical-Centric ABM Campaigns: Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts, tailoring messaging, content, and engagement strategies to Financial Services industry-specific challenges.
• Cross-Functional Collaboration: Partner with sales, field marketing, campaigns, and product marketing teams to align campaigns with account objectives, vertical GTM strategies, and buyer personas.
• Data-Driven Insights & Reporting: Utilize tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into campaign optimizations and business recommendations.
• Executive Engagement: Collaborate with sales leaders to develop executive-level programs driving alignment and trust with C-level buyers in Financial Services.
• ABM Innovation & Enablement: Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
• Mentorship & Best Practices: Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
• Budget Management: Manage and optimize ABM budgets, ensuring effective resource allocation and clear tracking of program performance.

WHAT YOU BRING

• 10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
• Proven vertical marketing expertise—ideally in Financial Services—with the ability to address industry-specific trends, buyer needs, and GTM motions.
• Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
• A strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
• Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
• Experience enabling sales teams with tailored messaging and account-based strategies.
• Team mentorship or leadership experience is a plus.

Success Metrics

• Pipeline contribution and acceleration from strategic vertical accounts
• Engagement and conversion within targeted industries
• Stakeholder alignment and satisfaction (particularly sales and vertical leaders)
• ROI and efficiency of ABM program spend
• Internal adoption of ABM best practices and frameworks

Opportunities for Growth

This is a high-visibility role with a strong path toward ABM leadership, vertical strategy, or demand generation ownership. You’ll directly impact how Pure Storage grows in high-potential industries and build lasting relationships with key customers.