Marketing Manager (AI-Focused) at Tyk

About Tyk

The Tyk AI and API Management platform powers the connected world, enabling businesses across industries like retail, finance, telecoms, healthcare, and media to connect systems and services. From online banking to connected cars, APIs and Tyk make these experiences possible. Founded in 2015, Tyk operates globally with offices in London (UK), London (Ontario), Atlanta, and Singapore, serving thousands of users worldwide.

The Role

This is a doing role. You’ll own initiatives end-to-end—planning them and executing them yourself, with AI as a force multiplier.

• Own campaigns and launches end-to-end. Write the brief, build the assets and copy, ship the campaign or launch, and report on performance—no delegation to others or agencies.
• Run events from first invite to final follow-up. Manage logistics, outreach, on-the-day readiness, and follow-up sequences to convert attendees into pipeline.
• Use AI as a force multiplier. Integrate tools like Claude or ChatGPT into daily workflows—research, drafting, campaign building, and reporting—to output like a larger team and accelerate execution.
• Turn priorities into actionable plans. Take vague ideas like “we should do X” and develop scoped plans with timelines, owners, and success metrics, then execute them yourself.
• Keep GTM momentum across Marketing, Sales, and Product. Proactively gather approvals, chase information, and ensure initiatives move forward with real commercial impact.
• Report on what worked. Track meaningful metrics (pipeline influenced, cost, conversion, attendance) and share results—even when they’re underwhelming—to inform future decisions.

Requirements

• 2–3 years’ experience as a marketing manager, growth marketer, or similar. B2B SaaS experience is a plus, but not required; agency backgrounds are welcome if you’ve built things from scratch.
• A builder, not just a contributor. You’ve created something from scratch—a campaign, launch, side project, or small business—and can demonstrate ownership.
• A strategic executor. You balance big-picture thinking with hands-on execution, avoiding delegation of tactical work.
• Commercially minded. You think in terms of pipeline and revenue, not just vanity metrics like opens or impressions.
• A self-starter. You manage competing priorities independently and escalate issues before they become crises.
• Genuinely into AI. You actively use tools like Claude or ChatGPT in your work and have strong opinions on AI’s impact on marketing.
• Hungry for ownership. You seek real responsibility in a small team where you can shape direction quickly.
• Comfortable with Monday.com and HubSpot. You’re self-sufficient with project management and marketing ops tools.

Is This Right for You?

• You love building and shipping things yourself and want significant ownership.
• You’re excited about shaping an AI-first marketing team from the ground up.
• You thrive in a small, senior team where everyone contributes directly to execution.

Not for you if:

• You prefer managing teams or overseeing others’ work.
• You’re drawn to large, structured organizations with specialized roles.
• You prioritize strategy over hands-on execution.

Benefits

• Unlimited paid holidays
• Flexible working hours—creativity thrives when you choose your productivity peaks
• Employee share scheme
• Generous maternity and paternity leave
• Volunteering Days
• Company retreats
• Employee Wellbeing platform

Our Values

• It’s ok to screw up! Unexpected ideas often lead to breakthroughs—test them fearlessly.
• The only stupid idea is the untested one! Embrace experimentation and learn from outcomes.
• Trust starts with you. Build trust from day one—it’s a two-way street.
• Assume best intent. Support your teammates and think before acting.
• Make things better! Always leave projects improved over how you found them.