Sr. Project Marketing Manager and Social Media Head

About the Role

As the Sr. Project Marketing Manager and Social Media Head, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business.

This role is not for those who are purely creative. We seek a spreadsheet master who understands the Google Ads interface, including value-based bidding. You must be comfortable with data, analytics, and detailed campaign management.

However, you also cannot be a loner. You need to be able to delegate, mentor, hold people accountable, and regularly engage deeply with your team to achieve results. If you delegate and then forget about it, this role is not for you.

Key Responsibilities

I. Revenue Growth & Marketing Strategy

Develop and execute multi-channel marketing strategies that drive high-quality lead growth.

Optimize and scale landing pages to maximize lead conversion.

Identify high-performing marketing campaigns and channels and scale them effectively.

Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.

Leverage satisfied customers to drive referral-based growth.

Create and promote content to improve search rankings and visibility.

Oversee structured snippets implementation.

III. Team Leadership & Execution

Lead and manage an international marketing team.

Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.

Provide mentorship, training, and coaching to ensure high team performance.

Collaborate closely with tech and product teams to optimize user experience and tracking.

IV. Data-Driven Decision Making

Track and analyze key marketing metrics to optimize ROI.

Conduct funnel analysis to identify areas for improvement.

Coordinate with Conversion Rate Optimization (CRO) to identify new tests for improving offers, pricing, and promotions.

Must-Have Skills

Performance Marketing, Social Media Marketing, Digital Marketing.