Sr Product Marketing Manager

Planera is a fast-growing startup rebuilding how the construction industry plans and schedules work. Construction is one of the largest industries on earth and one of the least served by good software; the tools most teams still rely on, Oracle Primavera P6 and Microsoft Project, were built decades ago. We replace them with a visual, collaborative, whiteboard-based platform that office teams, field crews, and executives want to use, now paired with Manny, an AI assistant that thinks like a scheduler.

We are backed by top investors, growing quickly in high-stakes segments like hyperscale data center construction, and building a category from the ground up.

This is our first dedicated product marketing hire, and it sits inside our product management team, not off to the side in a marketing silo. We believe the best product marketers live close to the product: in the room when features are shaped, not handed a finished thing to announce. It is a high-leverage seat.

Why this role matters

We ship meaningful product on a regular cadence, and our users need to understand what we built, why it matters to them, and how to get value from it fast. Today that story is not told as sharply or as consistently as it should be. You will own it. You will help shape features from the start, turn releases into adoption and expansion, sharpen how we position Planera in a market that is still forming, and give our sales and solutions engineering teams the words and assets to win.

What you'll do

Partner with product

Work alongside product management and engineering from the moment a feature is conceived, bringing the market and the customer into the room early so we build the right things and know how to talk about them before they ship.

Shape positioning and messaging for new capabilities during design, not after launch.

Own launches

Own product and feature launches end to end: audience, positioning, messaging, in-app announcements, release notes, and the collateral around each launch.

Drive engagement and adoption across the full user journey, from onboarding through power use, with in-app messaging and lifecycle campaigns.

Own competitive intelligence

Own our competitive analysis: track P6, Microsoft Project, and emerging challengers; turn what you learn into positioning, battle cards, and a clear, defensible point of view on where and why we win.

Enable sales and solutions engineering

Build the enablement layer for our Sales and Solutions Engineering teams: battle cards, one-pagers, demo narratives, objection handling, and training that make every rep and SE sharper in the field.

Strategic marketing

Own positioning and messaging for the product, and keep it consistent across every surface a customer touches.

Partner with leadership on pricing and packaging as we scale.

Work with our founder and marketing team on website, positioning, and top-level messaging.

What we're looking for

• You come from construction technology, or an adjacent built-world software company, and you can speak the industry's language credibly. You know how schedulers, project managers, and executives think and talk.
• You are comfortable sitting inside a product team, partnering with PMs and engineers, and influencing what gets built, not just how it gets announced.
• You partner closely with our marketing team on the work that lives beyond the product itself: website, white papers, customer marketing and stories, and campaigns. Product marketing sits in product here, but the strongest results come from the two teams pulling in the same direction, and you know when to lead and when to lend.
• You are an operator, not a briefer. You get into the tools, set campaigns up, run them, and measure them yourself. You will have designers and support around you, but you own execution.
• You have launched products or features before and can point to the adoption or engagement that followed.
• You have done competitive analysis that changed how a team sold or built.
• You write clearly and persuasively, and you can turn a complex technical capability into a message a busy superintendent or a VP will read.
• You are comfortable marketing AI-forward products and can position them with substance rather than hype.

Bonus points

• Direct experience marketing to general contractors, project owners, or specialty subcontractors.
• Familiarity with CPM scheduling, P6, or Microsoft Project, enough to hold your own in a product conversation.
• Demand-generation or ABM experience you can bring into the role.

About Planera

Construction runs on schedules, and for decades those schedules have lived in tools only a specialist can use. Planera changes that. Our platform brings the whole team, office and field, onto a shared visual canvas, and Manny, our AI scheduling assistant, helps teams build, track, and recover their plans. Contractors like Big D, Balfour Beatty, and Zachry have chosen Planera, in several cases over P6. We are SOC 2 Type 2 certified and remote-first across the US and Canada.