Sr. Growth Marketing Manager

About the Role

Outreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Global Strategic segment. You'll develop campaigns, shape segment strategy, and partner with the field marketer to bring strategy to life. You'll work directly with product marketing, the broader marketing team, and sales leadership to move strategy into action. We're an AI-native company at the forefront of revenue orchestration, and you'll help define what that looks like in your segment.

Your Daily Adventures Will Include

• Own Segment Strategy
  • Define and execute GTM programs for the Global Strategic segment
  • Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing
  • Align with sales leadership on segment-specific priorities and approach
  • Inform broader company segmentation and GTM strategy based on field insights
• Define and Execute ABM Strategy
  • Build 1:1 / 1:Few account-based marketing programs for Global Strategic segment
  • Define ABM target account lists, engagement strategies, and buying committee mapping
  • Partner with sales leadership on account selection and pipeline acceleration for key accounts
  • Design personalized buying experiences and campaigns for priority accounts
• Drive Integrated Campaigns
  • Own campaign planning and execution across channels to drive pipeline for the assigned segment
  • Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy
  • Measure campaign performance against pipeline and revenue targets
  • Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity
• Build Field Engagement
  • Partner with sales leadership to define field marketing priorities and support strategy for the Global Strategic segment
  • Collaborate with Field Marketing to execute integrated programs that drive pipeline
  • Identify and prioritize field engagement opportunities that support segment growth
  • Deliver segment-specific resources, insights, and support to field sales teams

Our Vision of You

Requirements

• 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations and global GTM motions
• Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing
• Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization
• Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes
• Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes
• Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams
• Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership

Nice to Have

• Experience operating in matrixed global organizations across multiple market units, segments, or geographies
• Experience with enterprise campaign orchestration and personalization across multiple channels and audiences