GTM Enablement Manager

Outreach is a leader in AI Revenue Orchestration software and one of the fastest-growing technology companies in the country. In order to sustain our success, we must continue to set up our internal teams for excellence. This role partners closely with senior leaders and their enablement partners to turn strategic priorities into repeatable, data-backed programs that scale with the business. You will build durable, scalable systems and apply structured change management to drive lasting adoption and measurable impact on GTM KPIs.

AI is becoming part of how enablement works day to day. You'll use it to spot patterns in calls and surface coaching insights faster, ensure the right content reaches reps at the moment they need it, and design programs to free up time for strategic priorities and work.

Your Daily Adventures Will Include:

Strategic Program Ownership & Change Management

• Lead GTM enablement for key strategic programs, each with a clear KPI, a sustainable operating cadence, and a change management plan (e.g., ADKAR or similar) to drive adoption past initial rollout.
• Define program charters and success metrics with GTM leadership.
• Report program impact against KPIs such as pipeline generation, quota attainment, and win rate.

Onboarding & Ramp

• Incorporate programs and processes into a sustainable onboarding motion that gets new hires to full productivity as quickly as possible.

Skill Training & Coaching

• Enable reps to consistently articulate our value to customers through a sustained coaching motion that reinforces our sales methodology.
• Support a manager-led coaching program and drive a recurring storytelling improvement cadence tied to win-rate and quota-attainment data.

Competitive Enablement

• Maintain competitive resources, including battlecards and job aids, as they pertain to your programming.

Sales Motion Excellence

• Ensure sales teams have the content and tools to support conversations to execute the strategic priorities throughout the sales process.
• Track adoption and revenue KPIs post-rollout.

Internal Communications

• Provide timely, easy access to the information reps need to do their jobs.
• Manage a content management platform and system of content on processes, motions, and priorities.

Continuous Improvement

• Promote a culture of data-driven continuous improvement and recognition.
• Monitor enablement completion and usage data alongside sales production data to identify top performers and learning or performance gaps.
• Partner with sales and CS leadership to close those gaps and validate that program changes move the intended KPIs.