Social Media Specialist (Thailand)

Main Responsibilities

• Report directly to the Social Media Team Lead, providing regular updates on content performance, campaign execution, and market-specific initiatives in Thailand.
• Manage and grow our social media presence across relevant platforms in Thailand, including Facebook, Instagram, TikTok, and YouTube, executing content strategies defined by the Team Lead.
• Create and publish engaging content tailored to Thai audiences, including short-form videos, YouTube videos, carousels, stories, educational posts, and other platform-specific formats in Thai.
• Develop and maintain a monthly content calendar aligned with Thai public holidays, local events, product launches, F1 moments, and regional trading trends.
• Collaborate with affiliate and partner teams to develop co-branded campaigns and shareable content assets tailored to the Thai market.
• Monitor Thai trading communities, social media groups, forums, and relevant fintech platforms to identify engagement opportunities, emerging trends, and opportunities for organic community growth.
• Ensure all content complies with internal brand guidelines, local regulatory requirements, and compliance approval processes before publication.
• Track, analyze, and report monthly social media performance, including follower growth, reach, engagement, content effectiveness, and other relevant KPIs.
• Adapt global campaigns and creative assets to Thailand’s cultural context, language, audience preferences, and local market dynamics in coordination with the Team Lead.
• Stay up to date with social media trends, platform algorithm changes, emerging content formats, and relevant developments in Thailand’s digital and trading communities.
• Coordinate with designers, motion designers, and other internal stakeholders to ensure the timely delivery of high-quality, market-relevant creative assets.
• Manage day-to-day community engagement by responding to comments and messages in Thai, addressing audience questions, escalating customer issues when necessary, and fostering positive interactions across social channels.
• Identify opportunities to strengthen local brand awareness, increase audience engagement, and build an active and trusted social media community in Thailand.