Social Media Intern
Job Description
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We're looking for a creative, proactive social-media intern to support content creation and growth strategy across our channels. You'll start with Instagram and Facebook, with room to expand into TikTok, Reddit, and beyond as you grow. The primary goal of this role is to grow our follower base; the secondary goal is to build a smooth journey from social media engagement to qualified leads.
Content Creation & Distribution (50%)
- Create posts, carousel, and Reels for Instagram and Facebook
- Use Canva, AI tools, and other platforms to produce high-quality visual/video content
- Tailor content to each platform's format and audience
- Support the paid media team with creative assets and A/B testing
Performance & Strategy (20%)
- Track key metrics (reach, engagement, follower growth, conversions)
- Identify top-performing content patterns and formats
- Summarize results and recommend improvements
- Help with content planning, scheduling, and publishing
Community & User Engagement (20%)
- Reply to direct messages, following brand voice guidelines and team oversight
- Distribute content and engage with users in Facebook groups, subreddits, and other relevant communities
Trend Research (10%)
- Monitor emerging trends, formats, and audience behavior across platforms
- Share insights and creative ideas with the marketing team
Required Qualifications:
- Genuine interest in social media, with solid knowledge of Instagram, Facebook, TikTok, and Reddit
- 6+ months' experience in social media content or a related field
- Passion for K–12 education
- Basic graphic design knowledge (e.g., layout, typography, visual branding)
- Familiarity with Canva and AI content tools (e.g., ChatGPT, Canva AI features)
- Basic understanding of social performance metrics and analytics
- Strong writing, organization, and collaboration skills
- Self-starter who can juggle multiple projects
- Bilingual in Mandarin is required
Nice to Have:
- Short-form video shooting or editing experience (Reels/TikTok)
- Paid social or A/B testing experience
- Familiarity with scheduling/analytics tools (e.g., Meta Business Suite, Metricool)
- Knowledge of the U.S. K–12 or parent audience market
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Think Academy
View Company ProfileThink Academy is a rapidly expanding global EdTech enterprise and a 100% owned subsidiary of the massive, publicly traded TAL Education Group (NYSE: TAL). With its U.S. headquarters established in San Jose, California in 2019, the company specializes in elite, high-performance mathematics enrichment programs for PreK-12 students. Under the hood, Think Academy fundamentally bridges the gap between traditional after-school tutoring and cutting-edge digital learning. They leverage a highly interactive, proprietary online teaching platform, evidence-based global curricula, and world-class educators to train students for everything from foundational arithmetic to elite international Math Olympiads (like AMC 8 and SASMO). Their primary target audience spans academically ambitious parents and gifted students across the US, UK, Singapore, Australia, and beyond who desperately want to secure a severe competitive edge in STEM education. What sets Think Academy apart in the heavily saturated EdTech landscape is its massive institutional backing—combining 20+ years of global pedagogical data from over 5 million students with an uncompromising, tech-forward approach to make complex mathematical problem-solving deeply engaging and accessible.
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