Social & Influence Lead

As our Social & Influence Lead, you’ll own how Parloa shapes conversations in the market, making corporate channels worth following, positioning executives as influential voices, and building relationships with key industry figures.

This role is not passive social media management—it’s about building influence.

Areas of Ownership:

You’ll oversee Parloa’s LinkedIn, X (Twitter), and emerging social accounts, transforming them into platforms where people genuinely want to engage.

Key responsibilities include:

• Defining Parloa’s voice and content strategy across social media and online communities.
• Converting launches, industry news, research, events, and company updates into engaging content that resonates with audiences.
• Amplifying the best ideas from executives, creators, customers, and industry leaders.
• Experimenting with writing, video, data, humor, and new formats to keep content fresh and impactful.
• Rejecting low-value content that exists solely because it’s expected.
• Planning and executing Parloa’s social media editorial calendar.
• Monitoring and optimizing social media metrics and KPIs to identify growth opportunities.

Who We’re Looking For:

• 5+ years of experience in managing social media and growing online communities.
• Exceptional editorial and writing skills, with the ability to craft compelling hooks and maintain a sharp, human voice.
• Deep understanding of how ideas, people, and narratives spread online, particularly in B2B tech.
• Instinct for what makes a brand or individual worth following.
• Experience managing agencies and holding external partners accountable without over-reliance.
• Strong network of influential relationships in the industry.
• Comfortable advocating for stronger, memorable perspectives over safe, forgettable content.
• Ability to act quickly on emerging trends or opportunities.