SEO Manager / Team Leader

The Role Overview:

We’re seeking a highly experienced, hands-on SEO Manager / Team Leader to lead SEO strategy and execution across multiple Australian local business accounts. This is an autonomous role for someone who can independently audit websites, identify the highest-priority opportunities, develop practical SEO strategies, and execute the required changes across on-page, technical, off-page, and local SEO.

You will also manage and guide SEO team members, set priorities, review work, and ensure strategies are being properly executed across multiple accounts. This role requires recent agency experience, strong hands-on execution skills, and the ability to manage multiple SEO strategies simultaneously.

Key Responsibilities:

Keyword Research & Site Architecture

• Conduct advanced keyword research and develop comprehensive keyword mapping strategies aligned to site structure
• Design and optimize website architecture for maximum SEO performance, including URL structures, site hierarchies, and internal linking strategies
• Analyze search intent and identify high-value keyword opportunities

On-Page SEO

• Conduct thorough audits to diagnose ranking issues and implement optimizations including meta tags, schema markup, and content structure
• Collaborate with copywriters to ensure content meets SEO best practices and targets appropriate keywords

Technical SEO

• Perform comprehensive technical audits and diagnose critical issues including site speed, mobile optimization, indexation problems, and crawl errors
• Implement fixes independently or work with developers to resolve technical issues
• Monitor Core Web Vitals, manage XML sitemaps, robots.txt, and ensure optimal site health

Off-Page SEO

• Critically evaluate backlink profiles, conduct competitive gap analysis, and identify toxic links
• Develop and execute strategic link-building plans to strengthen domain authority
• Work with and instruct link builders on strategy, tactics, and quality standards
• Manage outreach campaigns and oversee link acquisition efforts

Local SEO

• Optimize Google Business Profile (GBP) listings and implement local SEO strategies for brick-and-mortar businesses
• Manage NAP consistency, local citations, review management, and local search signals

Content Strategy

• Perform content gap analysis and develop data-driven content recommendations
• Provide detailed SEO briefs and guidelines to copywriters, ensuring content aligns with keyword mapping and user intent

Requirements

• 6+ years of hands-on SEO experience with a proven track record of driving organic growth
• Agency experience managing SEO for multiple clients
• Previous experience managing and leading people/teams — you must have managed others, not just worked independently
• Advanced keyword research, mapping, and website architecture design capabilities
• Expert-level knowledge across all four areas: on-page, technical, off-page, and local SEO
• Proven ability to develop link-building strategies and instruct/manage link builders
• Strong technical aptitude to diagnose and resolve complex SEO issues independently
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics)
• Experience working with both Webflow and WordPress platforms
• Experience collaborating with developers and copywriters
• Strong analytical skills and ability to provide actionable, data-driven insights
• Excellent written and verbal communication skills in English
• Self-motivated and able to work independently in a remote environment

Desirable

• Experience with site migrations
• Understanding of conversion rate optimization (CRO)

What We're Looking For

A strategic thinker and proven leader who balances technical expertise with business objectives and team management. You're comfortable making data-driven recommendations, designing scalable site structures, implementing changes hands-on, managing team members, and communicating complex SEO concepts to non-technical stakeholders. You're proactive, detail-oriented, and stay current with SEO trends and algorithm updates.

What Our Client Offers

• Fully remote position with flexible working hours
• Competitive compensation based on experience
• 10 days paid annual leave per year
• Opportunity to work on diverse projects and make a significant impact