Digital Marketing Manager (Independent Contractor)

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All roles are 100% remote, allowing you to work from home.

Who The Client Is: The company is a growing Australian craft beverage business producing premium spirits and drinks inspired by native ingredients and the Australian landscape. Founded as a family-run business, it has built a strong reputation for quality, sustainability, and responsible business practices. With an established presence in Australia and growing international ambitions, the business is at an exciting stage of expansion. Its team is values-driven and passionate about building distinctive brands with long-term growth potential.

Role Overview: We're looking for a commercially and strategically minded Digital Marketing Manager to own and grow our e-commerce channel. This role is for a marketing mind, not a task-taker. The tools Shopify, Klaviyo, paid media, and content are how the work gets delivered; what matters most is a strong foundation in digital marketing strategy, a genuine understanding of our brand and products, and the judgment and autonomy to bring the brand to life and run the function.

This is not a “here's the plan, go execute” role. In your first 30–60 days, you'll immerse yourself in the brand and products, audit where our channels and performance sit, and then co-create our 12-month digital marketing strategy with the founder. You'll help build and own the plan from the start, aligned to our brand direction and business objectives. From there, you'll own delivery through rolling two-month execution plans, with weekly performance reporting and monthly strategy sessions. You'll also be our go-to person for using AI to work smarter across the marketing function.

Prior experience in the alcohol, beverage, or hospitality industries is highly desirable.

Key Responsibilities:

1. Digital Marketing Strategy & Brand

• Deeply learn our brand, products, and customers, and bring the brand to life consistently and compellingly across every digital channel.
• Co-create our 12-month digital marketing strategy with the founder and own it from day one, aligned to our brand direction and business objectives.
• Bring genuine marketing judgment on where to focus and invest, translating brand and commercial goals into a clear digital plan.

2. E-commerce Growth & Performance

• Own online sales growth, revenue, conversion rate, average order value, and ROAS against agreed targets.
• Plan and manage the digital marketing budget and report clearly on performance and return.
• Use data and analytics to prioritize activity, optimize the funnel, and make the case for where to invest.
• Deliver through rolling two-month execution plans, with weekly reporting and monthly strategy sessions.

3. Paid Advertising (Google & Meta)

• Plan, execute, and optimize paid campaigns across Google Ads and Meta (Facebook & Instagram).
• Manage ad budgets to ROAS/CPA targets and continually test and improve creative, audiences, and landing pages.

4. Email & CRM (Klaviyo)

• Build and optimize Klaviyo flows and campaigns — welcome, abandoned cart, post-purchase, win-back, and more — and strengthen our existing flow structure.
• Segment and personalize to drive retention, repeat purchase, and lifetime value, with a revenue lens on performance.

5. Website & Conversion (Shopify)

• Advanced Shopify management — merchandising, product launches, landing pages, apps, and on-site campaigns.
• Drive conversion rate optimization (CRO) and a smooth, on-brand customer experience; keep listings, imagery, and promotions accurate.

6. Social, PR & Influencer

• Plan and manage social content calendars across Instagram, Facebook, and emerging platforms.
• Coordinate PR and influencer marketing to grow reach, credibility, and brand equity, including seeding around new product launches.

7. Trade Marketing Support (On-premise & Off-premise)

• Support marketing activity for on-premise (venues, bars) and off-premise (retail) channels to drive sell-through and brand visibility.

8. Content & Design

• Use Canva to produce web banners, social content, and EDM graphics that ship campaigns quickly and stay on-brand.
• Edit and refine photo and video from on-site shoots into polished, channel-ready assets, and repurpose user-generated content.
• Note: Complex brand and product design — NPD, packaging, labels, and logo — is handled separately by a dedicated project-based designer.

9. Pricing & Commercial Planning

• Support AU product pricing, promotional planning, and budget and cost planning — protecting margin while driving volume and growth.

10. AI & Innovation

• Act as our AI champion for marketing — using AI tools to speed up content, planning, and reporting, and bringing forward new AI-enabled ways of working for the role and the wider team.

Requirements

First and foremost, a strong marketing foundation and the judgment to run with it:

• 5+ years in digital marketing, including genuine experience building and owning digital marketing strategy, not just executing channels.
• The ability to learn a brand deeply and translate it into compelling, consistent digital execution — real brand literacy.
• A self-directed, high-autonomy operator who takes ownership of a function and drives outcomes without being managed task to task.
• Confident with analytics, comfortable owning and reporting on revenue, conversion, and ROAS, and making the case for where to invest.

And the tools to deliver it:

• Proven hands-on Google Ads and Meta Ads experience, managing budgets to ROAS/CPA targets.
• Advanced Shopify skills, including conversion rate optimization.
• Strong Klaviyo experience (flows and campaigns); Mailchimp or similar also welcome.
• Proficiency in Canva, with confidence editing photo and video content.
• Comfortable using AI tools to support content, planning, and reporting.
• Experience with pricing, budget, and cost planning (AU market experience a plus).
• PR and influencer marketing experience.
• Experience in the alcohol, beverage, or hospitality industries highly desirable.
• Excellent written and spoken English, self-managing, with strong overlap to Australian Eastern business hours.

What we're like to work with:

• Strategic and curious, you think in outcomes and results, and start from the brand and the customer, not the task list.
• Highly organized, able to juggle multiple priorities and deadlines in a fast-moving environment.
• A creative self-starter who takes ownership and brings ideas to the table.