Senior Web & Product Analyst
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As our Senior Web & Product Analyst, you are the person who knows how customers move through our website and booking funnel. You join our Data & Analytics team, report to the Team Lead Data & Analytics, and work closely with our Product Owners, Marketing, and web developers. Product and Marketing rely on your analyses to decide what to build, what to test, and where to invest.
Your mission: grow online conversion by understanding where customers drop off, testing improvements, and measuring what works.
- You own our tracking setup across all markets: GA4, Google Tag Manager, server-side tracking, Conversion APIs, and advertising pixels (Google Ads, Meta, Criteo, and more), including the tracking plan, event naming, and GDPR-compliant consent handling.
- You work with our web developers to define, implement, and test tracking before every release.
- You regularly check data quality, compare GA4, Amplitude, and booking data, find the root cause of gaps, and ensure they get fixed.
- You run A/B tests in Amplitude Experiment end-to-end, from hypothesis and sample size to analysis and results, and keep a record of what we learn.
- You define our booking funnel and product KPIs, measure the impact of product changes, and build Amplitude dashboards and cohorts that product teams can use on their own.
- You are the go-to person for Marketing and Product on tracking, attribution, and testing.
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roadsurfer
View Company Profileroadsurfer (operating at roadsurfer.com) is a campervan and RV rental platform engineered for adventure-driven travelers. Founded in 2016 and headquartered in Germany, roadsurfer transforms traditional road trips by offering flexible, one-way rentals with unlimited mileage—eliminating the hassle of fixed-location rentals and return constraints. Under the hood, the platform aggregates a fleet of over 10,000 vehicles, including models from brands like Volkswagen, ensuring modern amenities like kitchenettes, bathrooms, and sleeper configurations. This allows solo travelers, couples, and families to explore North America and Europe without logistical barriers, booking compact vans in cities like Denver or launching trips from hubs like San Francisco. Backed by $33.9M in funding across five rounds, including a recent venture debt round, roadsurfer blends mobility with tech to redefine how people experience travel.
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