Senior Product Marketing Manager, Enterprise
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Warp is seeking a results-oriented Senior Product Marketing Manager, Enterprise to own how we bring Warp to engineering organizations. As software development shifts from interactive coding agents to cloud software factories, you will define how Warp wins the enterprise: shaping the narrative for VPs of Engineering and platform teams, building the assets that move deals, and turning bottoms-up developer adoption into company-wide deployments.
You will craft messaging and positioning for a technical buying committee, arm Sales with the tools to win competitive evaluations, and work closely with Product, Engineering, Sales, and Growth. This role is ideal for a strategic thinker who can hold both audiences at once: the developer who adopts Warp on their own, and the engineering leader who standardizes on it. You are a storyteller with deep empathy for developers, you are data informed, and you thrive in a fast-paced startup environment. This role reports to the Head of Growth.
Responsibilities
- Own Enterprise Positioning and Messaging: Craft the narrative for how Warp delivers measurable ROI, security, and compliance to engineering organizations, differentiating us in a fast-consolidating market.
- Build the Sales Narrative and Enablement: Develop the pitch, competitive battlecards, objection handling, and technical content that Sales uses to win evaluations against IDE-first and agent-native competitors.
- Drive Enterprise Launches: Partner with Product to shape the enterprise roadmap and lead go-to-market for features that unlock larger deployments, from security and admin controls to multi-agent orchestration.
- Convert Bottoms-Up to Top-Down: Work with Growth and Sales to turn individual developer adoption into enterprise expansion, defining the signals and motions that move accounts from a handful of users to a company-wide standard.
- Own Competitive and Buyer Research: Run win/loss analysis, customer and prospect interviews, and competitive intelligence. Bring the voice of the engineering leader into product strategy.
- Develop Proof: Build the case studies, benchmarks, and ROI evidence that engineering leaders need to justify the decision internally.
Qualifications
- 7+ years of B2B product marketing experience, with meaningful time marketing to enterprise engineering organizations
- Demonstrated experience marketing to a technical buying committee: developers, engineering managers, VPs of Engineering, platform and security teams
- Proven track record building sales enablement that Sales actually uses, including competitive positioning in crowded markets
- Excellent written and verbal communication skills and the ability to work across both highly technical and highly creative teams
- Strong analytical skills with experience in data-driven decision-making
- Demonstrated experience leading complex, high impact product launches
- Deep product intuition and demonstrated ability to uncover insights and latent user needs
- Experience collaborating in cross-functional teams, ideally in a fast-paced startup or high-growth environment
- You have a passion for learning more about the terminal and developer tools
- You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful
- Experience in developer tools, infrastructure, or related industries
Preferred Qualifications
- You have experience coding or a technical background
- Experience with a bottoms-up or product-led motion that expanded into enterprise deals
- Familiarity with enterprise security and compliance requirements in developer tooling
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Warp is an ultra-fast, GPU-accelerated terminal reimagined as an 'Agentic Development Environment.' Built in Rust for maximum speed, it replaces the clunky, rigid command prompt of the past with a highly modern, IDE-like interface. What truly sets it apart is its deep integration of artificial intelligence directly into the command line. It allows developers to deploy highly capable AI agents that can understand massive codebases, write features, debug server errors, and execute complex workflows without ever having to switch back and forth between the terminal and a browser.
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