Product Manager, HCP Marketing

Principal Responsibilities

• Develop promotional materials, sales resources, training content, meeting materials, and customer-facing programs that are strategically aligned, clinically appropriate, and compliant with applicable regulations and policies.

• Partner with Sales Training to support field meetings, POA execution, and ongoing development of customer-facing resources.

• Support field execution through management of field communications, resource inventory, sample strategy, local congress/display activities, etc.

• Manage and monitor HCP product budgets, expenses, and resource allocation including samples to maximize business impact and return on investment.

• Manage day-to-day agency relationships, project timelines, and tactical execution to support delivery of marketing initiatives.

• Participate in annual brand planning, launch planning, and tactical planning for assigned product, including positioning, messaging, segmentation, targeting, and performance objectives.

• Support market research, advisory boards, congress planning, speaker programs, customer engagement initiatives, and other strategic projects that inform brand decisions.

• Maintain strong knowledge of the therapeutic area, healthcare environment, treatment landscape, customer segments, and evolving competitive dynamics.

Requirements

• A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.

• A minimum of 5 years of relevant business experience, including pharmaceutical and healthcare knowledge.

• A minimum of 5 years' experience in Sales, Marketing, Sales Training, Agency and/or related fields.

• Strong marketing proficiency, project management, verbal, written and executive communication skills are required along with demonstrated presentation skills.

• A demonstrated ability to be innovative, proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required.

• Strong analytical, financial acumen and budgeting skills with the ability to interpret market research, performance data, customer insights, and competitive intelligence.

• Previous experience with chronic care products and/or product launch.

Key Competencies

• Strategic thinking and business ownership

• Customer orientation and market insight generation

• Cross-functional collaboration and stakeholder management

• Launch readiness and product lifecycle management

• Commercial excellence and execution discipline

• Data-driven decision-making and performance optimization

• Clear communication, influencing, and presentation skills

• Compliance mindset and commitment to ethical marketing

• Agility, initiative, and ability to manage ambiguity