Senior Product Marketing Manager at airSlate (pdfFiller)

About the Role

pdfFiller helps millions of customers create, edit, manage, sign, and collaborate on documents digitally. We are seeking a Senior Product Marketing Manager who can bridge the gap between what we build and why it matters to customers, ensuring market success.

This is a senior individual contributor role with significant ownership across positioning, go-to-market strategy, product launches, customer and competitive intelligence, and sales enablement.

We are looking for someone who can seamlessly develop positioning strategies, analyze customer and market data, collaborate with Product on roadmap decisions, and provide GTM teams with the tools and narratives needed to win.

Own Product Positioning and Messaging

• Develop and refine positioning, messaging, and value propositions for pdfFiller across key customer segments and use cases.
• Translate complex product capabilities, including AI-powered functionality, into clear customer benefits and compelling commercial narratives.
• Ensure differentiated, evidence-based positioning is consistently reflected across the customer journey.

Lead Go-to-Market Strategy

• Own the product marketing strategy for major launches, new capabilities, and strategic initiatives from early planning through adoption.
• Define target audiences, use cases, value propositions, competitive differentiation, launch plans, and success measures.
• Partner with Product early in development to ensure customer and market insights inform product decisions.

Develop Deep Customer and Market Insight

• Build a strong understanding of pdfFiller customers, prospects, competitors, and the broader document productivity market.
• Conduct customer research, win/loss analysis, competitive analysis, and market segmentation to identify opportunities and inform Product and GTM strategy.
• Turn customer insights and market data into actionable recommendations for leaders.

Drive Adoption and Commercial Impact

• Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention, and expansion.
• Identify gaps between product capabilities and customer understanding, developing strategies to close them.
• Use data to evaluate whether positioning, launches, and campaigns are changing customer behavior and contributing to business outcomes.

Enable Sales and Customer-Facing Teams

• Create sales narratives, competitive intelligence, battlecards, customer stories, presentations, and other enablement materials to help teams communicate pdfFiller’s value.
• Partner directly with Sales to understand objections, competitive pressure, and customer needs, bringing insights back to Product and Marketing.

Shape Product Strategy

• Represent the voice of the market in product discussions.
• Partner with Product leaders to evaluate market opportunities, customer problems, competitive dynamics, and potential investment areas.
• Help the organization answer not only “Can we build this?” but also “Who is this for, what problem does it solve, and why will customers choose us?”.