Senior Product Marketing Manager

Flashpoint is the pioneering leader in threat data and intelligence, empowering commercial enterprises and government agencies to confront complex security challenges, reduce risk, and improve operational resilience. Through the Flashpoint Ignite platform, they deliver unparalleled depth, breadth, and speed of data from highly relevant sources, enriched by human insights. Their solutions span cyber threat intelligence, vulnerability intelligence, geopolitical risk, physical security, fraud, and brand protection.

Are you an experienced product marketer who thrives at the intersection of positioning, storytelling, and go-to-market strategy? Flashpoint is looking for a Senior Product Marketing Manager to join their Product Marketing team, remote in the United States. In this role, you will:

• Own the go-to-market strategy for their core cyber threat intelligence offerings, shaping value proposition, positioning, messaging, and competitive differentiation.
• Evolve pricing and packaging as the company scales.
• Sit at the intersection of Product, Sales, Customer Success, and Marketing, translating technical capability into a narrative that resonates with CISOs and security practitioners globally.

This is a high-visibility seat: your work directly shapes market position, win rates, deal value, and company growth.

Key Responsibilities:

• Build and run product marketing programs for SaaS B2B threat intelligence or cybersecurity software.
• Own product launches end-to-end, from positioning through sales enablement to measurable adoption.
• Translate complex technical capability into messaging and assets that sales teams actively use.
• Drive cross-functional GTM initiatives across Product, Sales, Customer Success, and Marketing to measurable results.
• Have briefed executives, boards, or industry analysts on competitive and market dynamics.
• Shape pricing and packaging strategy for SaaS products.
• Apply AI to product marketing work and have experience doing so.

What You Will Do:

• Create differentiated positioning and messaging grounded in a clear understanding of the buyer, market, and Flashpoint's core capabilities.
• Drive awareness, pipeline, and growth for Flashpoint's threat intelligence offerings.
• Own the product marketing strategy and roadmap for key offerings.
• Partner cross-functionally to design and execute GTM initiatives and commercialization efforts that drive measurable results.
• Build sales and marketing content, including collateral, thought leadership, solution presentations, and website content, that moves buyers through the funnel.
• Equip sales and partner teams with messaging, training, and support structures.
• Become the resident expert on target buyers, market trends, and the competitive landscape.
• Represent Flashpoint as a thought leader through publishing, social media, and webinars.

Milestones:

Within 30 days:

• Learn Flashpoint's vision, mission, strategy, and culture.
• Get up to speed on product offerings and competitive landscape.
• Analyze customer engagements and feedback to understand business outcomes.

Within 60 days:

• Contribute to a GTM initiative aimed at new business or existing-customer upsell.
• Complete a content audit and map content to the buyer's journey.
• Build competitive intelligence resources and articulate differentiation.

By 90 days:

• Have a prioritized action plan aligned with corporate and marketing goals.
• Build a product demo and deliver a training session to Sales.
• Translate the product roadmap into a unified launch strategy.

Requirements:

• Product marketing experience in cybersecurity or threat intelligence software.
• Strong written and presentation skills (decks, launches, competitive briefs).
• Experience shaping pricing and packaging strategy for a SaaS product.
• The ability to run multiple concurrent initiatives without losing momentum.