Senior Marketing Manager, Demand Gen (Financial Institutions & Lending) at PayNearMe

Job Overview

PayNearMe is seeking a results-driven Senior Marketing Manager, Demand Gen to lead demand initiatives and campaign execution for the Financial Institutions and Lending vertical. This is a senior, hands-on individual-contributor role with significant ownership and visibility. You will build integrated, account-based programs that engage the right buyers, generate sales meetings, and create qualified opportunities. Success is measured by target-account engagement, sales meetings set, and opportunities created, with outcomes shared with Sales to align revenue teams.

Key Responsibilities

• Adapt and deliver the demand generation strategy for the Financial Institutions and Lending market, translating revenue priorities into campaign themes, channel plans, and measurable goals
• Plan and execute integrated campaigns across advertising, industry events, direct mail, digital experiences, webinars, and other targeted channels
• Own campaigns from end-to-end, including campaign brief, audience/account selection, offer, channel mix, asset requirements, launch plan, sales follow-up, measurement, optimization, and post-campaign recommendations
• Establish a strong operating rhythm with Sales around target accounts, campaign participation, meeting goals, follow-up responsibilities, account feedback, and opportunity outcomes
• Collaborate with Product Marketing and Content Marketing to turn market insights, buyer needs, and product messaging into compelling campaign concepts, content, offers, and sales-ready programs
• Report on campaign effectiveness with data analysis and storytelling, providing actionable recommendations for improvement
• Manage campaign budgets, evaluate channel and vendor performance, and recommend investment allocations for maximum revenue impact
• Maintain an organized campaign calendar and project plan for visibility across marketing, sales, and other departments

Qualifications

• 8-10 years of B2B demand generation, account-based marketing, field marketing, or integrated campaign experience, preferably in enterprise SaaS, fintech, payments, or complex technology solutions
• Proven ability to lead cross-functional teams and manage layered demand functions
• Experience turning industry events into measurable demand programs
• Experience managing agencies, contractors, publishers, or external partners with accountability for quality, timelines, and performance
• Strong ownership mindset with a focus on results over rigid processes
• Excellent strategic thinking, creativity, leadership, communication, and project management skills
• Occasional travel required for industry events and company meetings
• Bachelor’s or Master’s degree in Marketing, Business, or related field