Brand Specialist - Chef-Facing Activation (East Coast & Midwest)

We are looking for a Brand Specialist to drive chef-facing activation and demand creation across East Coast & Midwest markets. This is a high-impact, non-commercial role designed to strengthen brand pull, elevate product adoption, and support sales effectiveness through technical expertise and field execution.

This is a unique opportunity to play a transversal, high-visibility role within a growing gourmet platform, working closely with sales leadership while staying deeply connected to chefs and the market.

DUTIES AND RESPONSIBILITIES:

• Lead chef-facing activations including product demonstrations, tastings, masterclasses, and culinary events.
• Act as a technical and culinary expert across the IRCA Group Gourmet portfolio (Domori, Cesarin, Ravifruit, Dobla, JoyGelato, IRCA, Graffiti Sprinkles).
• Translate product features into practical, solution-driven applications for chefs and end users.
• Build strong relationships with chefs, bakers, and culinary professionals, positioning IRCA Group as a trusted long-term partner.
• Collaborate closely with Sales Managers to support priority opportunities and strategic projects (no direct pricing or account ownership).
• Provide market feedback and qualitative insights to help guide portfolio focus and commercial strategy.
• Coordinate and support the Promoter Program, ensuring alignment with sales priorities and high execution standards.
• Support new product launches through pull initiatives and chef engagement.
• Drive brand visibility and activation across priority markets including NYC, Miami, Las Vegas, Los Angeles, Chicago, Seattle, and Toronto.
• Travel approximately 50% nationally.

QUALIFICATIONS:

• 7+ years of relevant experience in pastry, culinary, foodservice, or gourmet brands.
• Pastry or culinary background strongly preferred; chef experience is a plus.
• Strong technical credibility and the ability to engage chefs at a high level.
• Excellent communication, presentation, and relationship-building skills.
• A high-energy, hands-on professional with an educator mindset.
• Ability to work independently in the field while remaining highly collaborative.
• Comfortable in a non-commercial role, focused on demand creation and brand activation.