Senior Manager of Brand Marketing

About CertifyOS

CertifyOS is building the data infrastructure that powers modern healthcare. Today, healthcare organizations rely on fragmented and outdated provider data, creating unnecessary administrative work, regulatory risk, and higher costs. CertifyOS solves this by automating provider licensing, enrollment, credentialing, and network monitoring through an API-first platform that connects directly to hundreds of primary data sources. Their vision is ‘One API. One provider ID. Frictionless provider data.’

CertifyOS is backed by leading investors and built by a team with deep experience in provider data systems. Their core values include authenticity, accountability, collaboration, results, and openness to feedback. They aim to build a high-ownership team focused on solving real infrastructure problems impacting millions of patients.

About the Role

CertifyOS is seeking a Senior Manager of Brand Marketing to own the brand presence, content output, and audience-building channels end-to-end. This role combines creative and strategic responsibilities, requiring the ability to build a cohesive brand identity and operate the full content engine, including thought leadership, LinkedIn, events, podcasts, employer branding, and corporate communications.

The role involves shaping CertifyOS’s market perception among health plan buyers, potential hires, and industry stakeholders. The ideal candidate will balance brand vision with content discipline, managing the editorial calendar, owned channels, and ensuring all content aligns with business objectives.

What You’ll Do

1. Brand Development & Identity

• Steward CertifyOS’s brand identity, including voice, tone, visual language, and positioning, ensuring consistency across all internal and external touchpoints.
• Maintain and evolve the living brand guidelines system, covering written style, design standards, messaging hierarchies, and channel-specific adaptations.
• Lead periodic brand audits to evaluate consistency, resonance, and market perception, using findings to evolve the brand as CertifyOS grows.
• Partner with Product Marketing and leadership to ensure brand positioning aligns with CertifyOS’s market strategy and competitive narrative.

2. Content Strategy & Production

• Own the master content strategy and editorial calendar, ensuring all content reinforces CertifyOS’s brand narrative, category POV, campaign priorities, and audience insights across channels.
• Develop distinctive thought leadership that translates market trends, customer pain points, regulatory pressures, and product strategy into compelling content for health plan executives and provider operations leaders.
• Lead the creation of high-quality content across articles, blogs, LinkedIn, newsletters, video scripts, webinars, event presentations, white papers, contributed industry pieces, and sales enablement assets.
• Build a repeatable content production engine using AI tools, internal SMEs, customer insights, and external partners to scale output without compromising quality, originality, or editorial rigor.
• Partner with Marketing, BD, Product, Customer Success, and the executive team to ensure content supports pipeline creation, customer education, product launches, events, and market authority.

3. Owned Channels: Podcast, LinkedIn & Newsletter

• Own and operate CertifyOS’s podcast, including guest strategy, topic selection, production workflow, episode publishing, and audience growth.
• Drive CertifyOS’s LinkedIn presence as a brand-building channel, developing a content cadence, growing follower engagement, and managing company page and executive ghostwriting programs.
• Build and grow CertifyOS’s owned newsletter, developing the editorial voice, subscriber growth strategy, and content rhythm to turn subscribers into advocates.
• Track channel-level performance metrics and optimize content type, frequency, and distribution strategy.

4. Events & Sponsorships

• Own CertifyOS’s events strategy, identifying, evaluating, and executing on industry conferences, roundtables, webinars, and proprietary events to build brand visibility and pipeline.
• Manage event logistics end-to-end, including booth presence, speaker submissions, session content, on-site materials, and post-event follow-up campaigns.
• Build CertifyOS’s own event programming, such as customer advisory board meetings and hosted industry roundtables, positioning CertifyOS as a convener in the PDM space.

5. Employer Brand & Internal Communications

• Develop and execute CertifyOS’s employer brand strategy, defining what it means to work at CertifyOS and translating it into recruiting content, Glassdoor presence, careers page, and social storytelling.
• Partner with People & Talent to build a talent marketing program that attracts mission-driven candidates aligned with CertifyOS’s culture and values.
• Own corporate communications, drafting executive announcements, company updates, investor communications, and press releases in CertifyOS’s voice.
• Build internal brand engagement programs to reinforce culture and ensure employees are proud ambassadors of the CertifyOS brand externally.

What Success Looks Like

• A documented brand guidelines system live within 60 days; 100% of external content passing brand review within 90 days.
• Weekly content output across LinkedIn, blog, and newsletter sustained at scale; editorial calendar planned 4+ weeks ahead.
• Podcast launched within 90 days; 10+ episodes published within 6 months with measurable audience growth quarter over quarter.
• LinkedIn follower growth of ≥20% quarter over quarter; newsletter open rates above industry benchmark; event ROI tracked and reported.
• CertifyOS employer brand presence established on LinkedIn and Glassdoor within 60 days; measurable improvement in qualified inbound applications.

What You’ll Need

Must-Have Experience

• 6–10+ years in brand marketing, content strategy, or editorial leadership, with a track record of building or transforming a brand at a healthcare or technology company.
• Demonstrated experience owning content operations at scale, including building editorial systems, managing production workflows, and maintaining quality across high-volume output.
• Hands-on experience managing owned media channels such as LinkedIn company presence, newsletters, podcasts, or video programs.
• Strong writing and editorial skills, able to produce excellent content and set the standard for others.
• Proven ability to translate business goals into brand narratives and content strategies that resonate with B2B buyers and talent audiences.

Preferred Experience

• Background in healthtech, health plan operations, or B2B enterprise SaaS with complex buyer audiences.
• Experience with AI-driven content workflows, using tools like LLMs, automation platforms, or content intelligence software.
• Experience managing or contributing to executive thought leadership programs and ghostwriting programs.
• Familiarity with demand generation and ABM, understanding how brand content feeds pipeline and measuring brand’s contribution to revenue.

Our Research & Culture Principles

• Ground Truth First: No insight without validation. Talk to customers, prospects, and the market—don’t just read reports.
• Insight to Action: Research without a recommended action is incomplete. Close the loop between intelligence and business impact.
• Low Ego, High Standards: Nothing is beneath you—dive into the data, own the details, and hold yourself accountable to outcomes.
• Prioritize Relentlessly: The market generates infinite signals. Know which ones matter and focus your energy accordingly.
• Deliver A+ Work: “Good enough” is not our bar. The quality of your research reflects on CertifyOS’s credibility with customers, investors, and partners.

Benefits of Working at Certify

• CertifyOS is committed to building with intention and taking care of its team.
• Well-being matters: 100% coverage of health, dental, and vision insurance premiums for employees. US-based team benefits include unlimited PTO, with at least two weeks off each year to recharge. In India, employees receive health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women.