Senior Lifecycle Marketing Manager

What you'll do:

• Own the lifecycle marketing motion end to end — building the systems that track relationship and account signals over time, and turn that signal into systematic outreach instead of one-off manual effort, from event lead follow-up to automated gifting and stale opportunity re-engagement.

• Own the early-stage conversion motion — designing and running the systems that move a qualified prospect from first signal to the first meeting and beyond.

• Act as the connective tissue across the teams that fuel and deliver campaigns — Sales, Content, Digital, Field/Events/Partner, and Corporate Marketing.

• Identify and prioritize warm signals on target accounts and route it to the right internal owner, so relationships and intent are acted on.

• Build durable systems and automation, define and report on lifecycle-specific success metrics, and use them to continuously tune the motion.

• Partner closely with RevOps on the shared infrastructure this motion depends on — lead stage definitions, nurture logic, and routing.

What we're looking for:

• 8+ years of experience of proven experience building lifecycle marketing, ABM, or revenue-marketing motions — someone who has designed the system behind a motion, not just run campaigns on top of one.

• Strong technical fluency with CRM and enrichment/automation tooling like Clay, with genuine comfort designing multi-step, data-driven sequences end to end.

• Strong execution instincts — this role ships and measures, not just strategizes.

• SF Bay Area preferred