Senior Lifecycle Marketing Manager

ABOUT THE ROLE

Tava Health is looking for a Senior Lifecycle Marketing Manager to own the strategy, infrastructure, and execution behind a wide variety of lifecycle marketing programs. This is a hybrid strategic/technical/creative role: you'll design and execute journeys that recruit therapists and prescribers, drive patient signups and completed sessions, and activate commercial partnerships — while also getting hands-on with the data infrastructure, platform configuration, and template code that make those journeys work.

You'll operate across the entire business, partnering with Marketing, Product, Engineering, Provider, Client, and Commercial teams on provider growth programs and additional lifecycle initiatives. If you love the intersection of strategy, data, and craft — and want to build lifecycle programs that genuinely help people access mental healthcare — this role is built for you.

WHAT YOU'LL DO

Lifecycle Strategy & Campaign Execution

• Build lifecycle marketing strategy, customer journeys, and campaigns to recruit providers, drive patient signups and completed sessions, and activate commercial partnerships.

• Rigorously test and iterate on all campaign elements — subject lines, messaging, timing, segmentation, and CTAs — to continuously improve open rates, click-through rates, conversion rates, and other key performance metrics.

• Strategize, write, and edit compelling, brand-aligned copy for lifecycle communications that resonates with providers, individuals seeking mental health support, and commercial partners.

Data & Event Tracking Infrastructure

• Partner directly with Product and Engineering teams to define, implement, and troubleshoot the customer data and event tracking infrastructure that powers lifecycle campaigns.

• Scope event schemas and resolve data structure mismatches between systems (e.g., CRM, webhook, and ESP integrations).

• Identify the right architecture — API-based event tracking vs. native integrations — for reliable, scalable campaign triggers.

Marketing Automation Platform Management

• Expertly manage and utilize our marketing automation platform (deep hands-on experience with Iterable or HubSpot, or similar platforms like Braze or Customer.io, required).

• Apply advanced templating logic (e.g., Handlebars or similar conditional templating languages) to build dynamic campaigns.

• Troubleshoot platform-specific field resolution and data-binding issues.

Template Development & QA

• Build, QA, and deploy responsive, dynamic email and SMS templates using HTML/CSS and conditional templating logic.

• Ensure correct rendering, including null/missing data handling and fallback states.

• Ensure consistent display across devices and email/SMS clients.

Analytics & Reporting

• Monitor, analyze, and report on campaign performance.

• Use performance insights to optimize journeys and campaigns, and make actionable recommendations for future strategy.

• Present results and insights to stakeholders on a regular basis.

MarTech Strategy & Scaling

• Evaluate and help scale our marketing technology infrastructure as the platform grows.

• Assess CDP/ESP tooling and data pipeline requirements (e.g., BigQuery).

• Ensure compliance requirements (e.g., HIPAA) are met as systems and processes evolve.

WHAT YOU'LL BRING

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 6-9 years of experience in lifecycle marketing, CRM management, or email marketing, preferably within a high-growth tech or healthcare/wellness environment.

• Demonstrated expertise in driving measurable conversions.

• Hands-on, expert-level experience with a modern marketing automation platform — Iterable and HubSpot preferred — including template logic, event-triggered campaigns, and API-level troubleshooting.

• Working knowledge of event tracking and data infrastructure; comfortable partnering with Engineering on API-based event tracking, webhook architecture, and resolving data structure mismatches between marketing and product systems.

• Strong strategic thinking and copywriting skills, with the ability to translate complex ideas into clear, engaging, and persuasive messaging.

• Proficiency in setting up and analyzing A/B and multivariate tests.

• Proficiency in HTML/CSS and conditional/templating logic (e.g., Handlebars, Liquid, or similar) for building dynamic, data-driven templates.

• Excellent analytical skills and the ability to use data (e.g., Mixpanel, BI tools, Excel) to inform decisions.

Even if you don’t meet every qualification, please consider applying anyway.