Senior Influencer Marketing Manager
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About The Quality Group (TQG): The Quality Group is a premier, internationally recognized health and wellness juggernaut, digital Direct-to-Consumer (D2C) powerhouse, and social commerce pioneer operating on an absolute mission to protect, optimize, and transform how modern consumers approach sports nutrition and dietary wellness. Boasting an annual turnover exceeding 500 million euros and backed by Europe’s premier private equity powerhouse CVC since 2020, TQG manages an integrated ecosystem featuring full in-house production, state-of-the-art logistics networks, and advanced digital consumer platforms. TQG’s core portfolio anchors market-defining brands, including “ESN,” the undisputed market leader in sports nutrition deeply rooted across global gym and bodybuilding communities, and “More Nutrition,” which facilitates lower-sugar, health-conscious dietary alternatives without lifestyle compromise. Driven by a high-performance, community-first corporate philosophy that values individual operational agency and raw creative execution, the company provides marketing leaders with an uncompromised remote canvas to leverage multi-channel social networks, manipulate high-converting creator pipelines, and deploy viral lifestyle brands globally.
Position Overview
We are seeking a highly analytical, relationship-obsessed, and growth-minded Senior Influencer Marketing Manager (gn) to join our core centralized marketing division in a full-time remote capacity open to qualified media authorities resident anywhere within Italy. As we rapidly expand our multi-brand social commerce footprint across Southern Europe, you will step up to claim true individual operational and strategic accountability over regional brand equity, creator acquisition, and community engagement lines. Shifting completely away from routine administrative list management, basic campaign copy drafting, or reactive post monitoring, you will run an active audience engagement and digital performance optimization laboratory—scouting elite Italian creators, engineering viral lifestyle narratives, and leading high-signal marketing campaigns that drive measurable conversion growth. This position requires a social commerce veteran with senior craft depth who maps out automated outreach strategies fluidly natively using Influencer Marketing principles, builds complex creator portfolio metrics cleanly natively leveraging Social Media Manager tracking systems, and commands large-scale campaign budgets confidently under fast-paced digital consumer environments.
Key Responsibilities
- End-to-End Creator Portfolio Governance: Systematically identify, establish communication lines with, and sign top-tier social media influencers who align natively with our core wellness visions across Italy, managing multi-tier relationship pipelines cleanly natively utilizing Influencer Marketing strategies.
- High-Impact Campaign Execution: Formulate, coordinate, and execute creative, high-velocity influencer marketing campaigns engineered to expand market share, cultivate brand loyalty, and drive product sales.
- Cross-Functional Content Creation: Collaborate in lockstep with centralized content and digital marketing cells to guide the production of scannable, engaging, and highly shareable media assets alongside signed creators.
- Performance Attribution and Analytics: Monitor key performance indicator (KPI) trends closely, extracting clear performance insights from campaign metrics to optimize future budgeting and partnership scaling choices cleanly natively leveraging Social Media Manager analytics.
- On-Site Influencer Event Management: Organize and direct regional influencer gatherings, photo sessions, and specialized video content shoots designed to feed high-quality visual content into our core social media handles.
- Trend Analysis and Market Intelligence: Maintain real-time familiarity with expanding media networks, changing algorithm patterns, and evolving creator economy best practices across the European consumer landscape.
Required Skills & Qualifications
- Demonstrated professional history running advanced consumer influencer marketing campaigns, social commerce scaling, or multi-channel digital brand management.
- Expert-tier capability managing large creator portfolios, signing brand alignment agreements, and driving conversion metrics natively utilizing Influencer Marketing models.
- Practical operational familiarity parsing media engagement logs, evaluating content performance matrices, and managing audience growth tracks natively using Social Media Manager frameworks.
- Proven background executing digital marketing initiatives specifically within the fitness, sports nutrition, bodybuilding, gym lifestyle, or dietary health sectors across the Italian market.
- Bilingual communication mastery, including native-level fluency in Italian coupled with full business-fluent English communication skills to align with international corporate blocks.
- Strong analytical mindset with a proven record of tracking campaign returns, modeling acquisition costs, and generating actionable growth roadmaps from raw media statistics.
- Location Context: Position open exclusively to qualified marketing authorities based permanently and resident within the borders of Italy, operating under a 100% remote work-from-home layout (40 hours/week).
Preferred Strategic Indicators (Nice to Have)
- Established personal connections and active professional networks with top-tier Italian fitness influencers, athletic trainers, and healthy lifestyle creators.
- Direct experience handling digital asset production tools, content editing pipelines, or multimedia storyboard generation.
- Familiarity operating within hyper-growth D2C retail structures backed by global private equity or venture capital investors.
What We Offer
- Vetted D2C Tech Sector Salaried Blueprint: A highly competitive, full-time local baseline annual corporate salary scale calibrated precisely to evaluate your influencer management expertise, campaign velocity, and localized market depth.
- The spectacular professional canvas to claim absolute strategic ownership over the regional expansion of Germany’s premier sports nutrition portfolio.
- Profound work-from-home remote parameters offering a 100% remote virtual environment, complete personal schedule autonomy, and zero physical geographic office commuting friction out of any province in Italy.
- Access to a hyper-growth corporate culture that prioritizes professional upscaling, high-agency individual ownership, and a highly collaborative international peer network spanning multiple European hubs.
- Comprehensive lifestyle support frameworks, merging an intense execution timeline with an active blend of workplace freedom, team integration events, and dedicated growth resources.
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The Quality Group
View Company ProfileThe Quality Group (TQG) is a premier, enterprise-grade digital health, consumer wellness, and functional nutrition marketplace powerhouse engineered to operate as the definitive, vertically integrated brand acceleration layer for the modern European wellness economy. Originating through the monumental 2021 merger of industry giants ESN (Elite Sports Nutrition) and More Nutrition, and backed by a majority investment from private equity titan CVC Capital Partners, the platform eliminates the severe systemic friction of traditional wellness retail—where health-conscious consumers struggle with opaque formulation labels, unvetted ingredient sourcing tracks, and non-personalized nutritional models—by deploying an elite, community-driven Direct-to-Consumer (D2C) marketplace framework. Moving far beyond traditional, passive supplement manufacturing or generic distribution models, TQG unifies in-house scientifically sound product development, automated robot-assisted logistics, hyper-targeted influencer marketing pipelines, and an expansive omnichannel retail activation strategy into a single high-performance brand workspace. The company empowers over 1,250 professionals and leading athletes across its legendary brand portfolio—including ESN, More Nutrition, RAW Nutrition, and BUM Energy—to manufacture, distribute, and scale nutrient-optimized formulations, functional everyday foods, and clean energy lines with elite, audit-ready precision. Under the hood, its sophisticated technical core natively orchestrates data-driven consumer feedback tracking, high-velocity automated warehouse execution utilizing intelligent autonomous mobile robots, and high-density, automated European shipping networks handling tens of thousands of packages daily. What sets The Quality Group apart is its uncompromising dedication to shifting nutritional supplementation from isolated lifestyle products into holistic, science-backed daily routines; by bridging the gap between rigorous, performance-intensive analytical laboratory craftsmanship and high-fidelity social media creator telemetry, the firm enables scaling consumer ecosystems to maximize overall wellness engagement, eliminate inventory bottlenecks, and unlock multi-market commercial growth worldwide.
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