Senior Field Marketing Manager

What You’ll Do:

• Own field marketing strategy and execution for a defined AMER region, setting market priorities, regional coverage, and program mix across the U.S.

• Translate strategy into a regional field marketing plan that supports Commercial and Enterprise growth in priority markets.

• Develop and manage programs across trade shows, vendor-led executive programs, Drata-led account-focused events, hospitality events with partners, and partner-supported sponsorship opportunities.

• Design programs for executive and practitioner audiences, adapting format, messaging, and experience by segment, persona, and market.

• Pilot differentiated event ideas and determine what to refine, repeat, scale, or stop.

• Build strong relationships across SDRs, AEs, sales leaders, vendors, and partners to drive alignment and program success.

• Own end-to-end execution, including planning, promotion, logistics, follow-up, and post-program optimization.

• Measure performance through meetings, engagement, pipeline contribution, and overall program effectiveness.

• Bring clear recommendations to leadership on where to invest, what to test, and how to improve regional field performance over time.

What You’ll Bring:

• 7+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated marketing.

• A track record of leading in-person and virtual programs that drive pipeline and revenue growth.

• Experience building programs for executive and practitioner audiences.

• Strong relationship-building skills and the ability to earn trust quickly across sales, marketing, vendors, and external partners.

• Sound judgment on program mix, audience strategy, and where to invest time and budget for the greatest impact.

• A creative mindset paired with strong execution, follow-through, and measurable results.

• Comfort operating in a fast-paced environment where some processes are still being built or refined.

• This role requires travel across the assigned region based on event cadence and business needs.

• Excellent communication, organization, and project management skills.

• Experience in B2B SaaS, cybersecurity, compliance, or a related technology space is preferred.

• Willingness to travel 25–35% for Drata and partner events, conferences, team offsites, and other in-person company engagements.