Paid Search Manager

You Will Be

• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs
• Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results
• Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms
• Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals
• Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders
• Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies
• Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs
• Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices
• Participating in client meetings, performance reviews, and presentations while building strong client relationships
• Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices

You Must Have

• 1.5-3 years of experience managing paid search campaigns within an agency environment
• Experience supporting B2B paid search programs across enterprise or mid-market clients preferred
• Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus
• Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization
• Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities
• Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients
• Strong verbal and written communication skills with experience participating in client-facing conversations
• Excellent organizational skills with the ability to manage multiple priorities across several client accounts
• Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment
• Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP

Nice to Have

• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations preferred
• Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement
• Experience managing offline conversion tracking and lead quality optimization
• Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance